Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Utilities
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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OVO Energy | Utilities | 5287 | $8.5B | United Kingdom | Genesys | Genesys Cloud CX Web Messaging | Audio Video and Web Conferencing | 2020 | n/a | In 2020 OVO Energy implemented Genesys Cloud CX Web Messaging to support chatbot validation and customer-facing chat workflows. Genesys Cloud CX Web Messaging was deployed as part of OVO's digital customer service tooling and is positioned within the Audio Video and Web Conferencing category to drive conversational engagement in the contact center and digital channels. OVO developed a custom test harness named Genesys Web Messaging Tester to automate end to end validation of Genesys Web Messenger chatbots. The implementation includes scripted customer journeys that exercise conversational logic and response handling, the ability to trigger suites of tests with a single action, and the use of test artifacts as executable documentation for chatbot behavior. The automated tests are integrated into OVO's CI CD pipeline and run as pre deployment checks to validate chatbot releases before they reach production. Operational ownership spans engineering, QA, and contact center operations teams in the United Kingdom, with the test harness targeting staging and pre production instances of Genesys Web Messenger to replicate customer sessions and message flows. Governance was established by gating chatbot deployments on successful automated test runs, which replaced slow and error prone manual testing workflows. The approach delivers quicker and more reliable verification of chat functionality, and test scripts serve as living documentation to support ongoing chatbot maintenance and iterative development. | |
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OVO Energy | Utilities | 5287 | $8.5B | United Kingdom | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2020 | n/a | ||
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Utilities | 5287 | $8.5B | United Kingdom | Genesys | Genesys Workforce Management | Workforce Management | 2020 | n/a |
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Utilities | 5287 | $8.5B | United Kingdom | Workday | Workday HCM | Core HR | 2021 | n/a |
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Utilities | 5287 | $8.5B | United Kingdom | Workday | Workday Time and Attendance | Time and Attendance | 2021 | n/a |
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Utilities | 5287 | $8.5B | United Kingdom | Coupa Software | Coupa Procurement | Procurement | 2015 | n/a |
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Utilities | 5287 | $8.5B | United Kingdom | Workday | Workday Payroll | Payroll | 2018 | n/a |
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Utilities | 2500 | $1.6B | United States | GEP | GEP SMART SRM | Supplier Relationship Management | 2021 | n/a |
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Utilities | 2319 | $3.6B | United States | Zycus | Zycus Supplier Network | Supplier Relationship Management | 2016 | n/a |
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Utilities | 1500 | $431M | Ireland | Oracle | Oracle E-Business Suite iSupplier | Sourcing | 2015 | n/a |
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