Apps Purchases: 10+ Million Software Purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Professional Services

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	VAR/SI	Insight Source
160over90	Professional Services	900	$90M	United States	SAP	SAP ERP ECC 6.0	ERP Financial	2015	n/a	In 2015, 160over90 implemented SAP ERP ECC 6.0 to centralize core financial processes and provide a consolidated accounting backbone. The deployment focused on establishing an enterprise grade ERP Financial platform to support the agency business operations team and finance across the organization’s global offices in seven countries. This implementation placed SAP ERP ECC 6.0 at the center of financial accounting, master data governance, and reporting workflows for the firm. Configuration work emphasized core financial accounting capabilities, including general ledger processing, accounts payable and receivable, period close controls, and cost accounting for project and staff cost allocation. The implementation included master data management rules and validations to address data quality and routing for corrective workflows. Configuration also supported pricing models and staff utilization tracking used by account service and operations teams to maintain project-level profitability thresholds. Integrations were established with existing agency systems that were explicitly in use, including Concur for expense reporting and Workamajig as the agency project management system, as well as an internally developed business pipeline application. Time tracking and expense feeds were integrated into SAP ERP ECC 6.0 to enable consolidated financial postings and to support ad hoc reporting and dashboarding needs for senior management and account teams. These integrations connected project costing and burn rate signals from Workamajig and time systems to the SAP financial ledgers. Governance focused on process documentation, training, and operational support, with the agency operations analyst role responsible for training users on financial workflows, maintaining master data standards, and producing ad hoc reports. Rollout and operationalization included establishing standard processes for pricing, staffing utilization, and data reconciliation between project management and financial systems. Ongoing work centered on maintaining dashboards, troubleshooting master data errors, and embedding routine reporting and governance practices into finance and operations functions.
160over90	Professional Services	900	$90M	United States	SAP	SAP Concur Expense	Expense Management	2015	n/a	In 2015, 160over90 implemented SAP Concur Expense as its Expense Management platform. The deployment targeted a 900-person professional services agency with offices in seven countries, and focused on standardizing expense reporting and travel workflows across finance, business operations, account service, partnerships, experiential marketing, branding, communications, and business development teams. SAP Concur Expense was configured to deliver core expense reporting, receipt capture, policy-based approval routing, corporate card reconciliation, and master data controls. Configuration work emphasized enforcement of expense policies, automation of approval workflows to mirror agency signoffs, and creation of standardized reporting templates to support ad hoc finance and operational analysis. The implementation included a direct integration between SAP Concur Expense and the company SAP financial system to transfer expense and reconciliation data into corporate accounting. Concur also operated alongside the agency project management tool Workamajig and an internally developed business pipeline system, enabling account service and operations teams to reference expense information in project billing and utilization conversations while reconciliation remained centralized through SAP financial processes. Governance and rollout responsibilities were centered in the agency operations and finance functions, with emphasis on documenting standard processes, establishing master data stewardship, and delivering training and support for expense reporting use. Operational tasks tied to the Concur deployment included troubleshooting master data issues, maintaining expense templates and reconciliation workflows, supporting ad hoc reporting and dashboards, and aligning expense practices with staffing pricing models and time tracking analysis.
	Professional Services	70	$7M	United States	Microsoft	Microsoft 365	Collaboration	2019	n/a
	Professional Services	70	$7M	United States	Google	Google Cloud Platform (GCP)	Application Hosting and Computing Services	2021	n/a
	Professional Services	70	$7M	United States	Microsoft	Microsoft Azure Cloud Services	Application Hosting and Computing Services	2020	n/a
	Professional Services	70	$7M	United States	Amazon Web Services (AWS)	Amazon EC2	Application Hosting and Computing Services	2022	n/a
	Professional Services	10	$1M	Brazil	Ecwid	Ecwid	eCommerce	2022	n/a
	Professional Services	10	$1M	Brazil	Amazon Web Services (AWS)	Amazon CloudFront	Content Delivery Network	2022	n/a
	Professional Services	10	$1M	Brazil	Google	Google Tag Manager	Tag Management	2022	n/a
	Professional Services	100	$10M	Germany	Personio	Personio ATS	Applicant Tracking System	2020	n/a

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