Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Motherwell Fc United Kingdom | Leisure and Hospitality | 222 | $9M | United Kingdom | Blinkfire | Blinkfire Analytics | Analytics and BI | 2018 | n/a | In 2018, Motherwell FC implemented Blinkfire Analytics to measure social media performance and to value the club's sponsorship inventory. Blinkfire Analytics was deployed in Scotland as a targeted marketing and partnership application, aligning the club's needs with the Analytics and BI category to support sponsorship valuation and content prioritization for the small digital team. The deployment leveraged Blinkfire's social analytics and valuation modules to quantify engagement per post and to produce sponsorship-ready metrics. Configuration work centered on social channel ingestion, content tagging and automated valuation models, enabling the digital team to prioritize content and to produce forecasted sponsorship pricing and inventory reports for commercial discussions. Operational coverage included marketing and partnerships, with outputs consumed by the digital team and the sponsorship sales function. Governance and process changes established content prioritization workflows and a cadence of valuation reporting to inform pricing conversations, and reported outcomes included greater than 50 percent year over year engagement per post and improved sponsorship sales insights. | |
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Motability Operations | Manufacturing | 1200 | $7.1B | United Kingdom | Oracle | Oracle OBIEE | Analytics and BI | 2012 | n/a | ||
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Banking and Financial Services | 550 | $99M | Germany | Dreamdata | Dreamdata Revenue Analytics | Analytics and BI | 2024 | n/a |
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Communications | 2000 | $250M | United States | MicroStrategy | MicroStrategy ONE Analytics | Analytics and BI | 2015 | n/a |
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Healthcare | 4000 | $720M | United States | Epic Systems | Epic Cosmos | Data Warehouse | 2018 | n/a |
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Consumer Packaged Goods | 6890 | $8.0B | Brazil | Tableau Software | Tableau | Analytics and BI | 2023 | n/a |
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Consumer Packaged Goods | 6890 | $8.0B | Brazil | Microsoft | Microsoft Power BI | Analytics and BI | 2023 | n/a |
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Professional Services | 260 | $30M | United Kingdom | BigHand | BigHand Quantum | Analytics and BI | 2017 | n/a |
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Banking and Financial Services | 50 | $5M | United States | Reverse Market Insight | Reverse Market Insight Retail Originators | Analytics and BI | 2022 | n/a |
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Banking and Financial Services | 10 | $1M | United States | Google Charts | Analytics and BI | 2016 | n/a |
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