Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Virgin Media | Communications | 15700 | $13.9B | United Kingdom | Oracle | Oracle Cloud HCM Compensation | Compensation Management | 2019 | n/a | ||
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Virgin Media | Communications | 15700 | $13.9B | United Kingdom | Intradiem | Intradiem Workforce Automation | Workforce Management | 2021 | n/a | In 2021, Virgin Media deployed Intradiem Workforce Automation across its UK contact centres as a Workforce Management implementation to automate real-time workforce tasks. The deployment targeted contact centre operations in the United Kingdom and was designed to improve agent engagement and operational efficiency by shifting routine schedule and communication tasks to an automated engine. The implementation configured Intradiem Workforce Automation to deliver dynamic training content to agents in the flow of work, to send targeted agent messaging for operational directives, and to execute in-the-moment schedule updates that respond to live demand. These functional capabilities show typical Workforce Management workflows including real-time schedule adjustments, targeted coaching triggers, and automated communications to support adherence and occupancy management. Operational coverage was concentrated on Virgin Media contact centre sites in the United Kingdom, where the system linked to live contact centre operational feeds to coordinate agent state and scheduling data. The rollout emphasized real-time orchestration of agent tasks within contact centre operations, aligning workforce automation with daily operational planning and agent communication channels. Governance focused on embedding automated messaging and training triggers into agent workflows and updating supervisor processes to consume automation-driven alerts and schedule changes. The implementation delivered explicit outcomes documented by Virgin Media, including a 60 second reduction in average call duration and a 3 percent reduction in personal break usage, demonstrating direct operational impact on contact centre performance. | |
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Communications | 15700 | $13.9B | United Kingdom | Rapp | Rapp CRM | CRM | 2019 | n/a |
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Communications | 15700 | $13.9B | United Kingdom | 15gifts | 15gifts Humara | Chatbots and Conversational AI | 2014 | Now Interact |
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Communications | 15700 | $13.9B | United Kingdom | Accenture | Accenture Conversational AI | Chatbots and Conversational AI | 2023 | n/a |
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Communications | 15700 | $13.9B | United Kingdom | Experian | Experian Optimize | Analytics and BI | 2010 | n/a |
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Communications | 15700 | $13.9B | United Kingdom | Merkle | Merkle Ugam | Analytics and BI | 2023 | n/a |
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Communications | 15700 | $13.9B | United Kingdom | Conviva | Conviva | Analytics and BI | 2025 | n/a |
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Communications | 10 | $2M | United States | Red Hat | Red Hat Enterprise Linux | Apps Development | 2013 | n/a |
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Communications | 10 | $2M | United States | Amazon Web Services (AWS) | Amazon EC2 | Application Hosting and Computing Services | 2022 | n/a |
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