Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
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Siigo | Professional Services | 2800 | $300M | Colombia | Logrocket | Logrocket Product Analytics | Analytics and BI | 2023 | n/a |
In 2023 Siigo implemented LogRocket Product Analytics to instrument and analyze customer behavior on its new online storefront. The deployment targeted ecommerce and online sales in Colombia with coverage designed to support the companys broader operations serving Latin America, using LogRocket Product Analytics within an Analytics and BI context to consolidate behavioral telemetry.
The implementation combined LogRocket Product Analytics and heatmaps to capture page level interaction data and event metrics, unifying qualitative session signals with quantitative product metrics. Configuration work emphasized page instrumentation, event taxonomy, and visual heatmap overlays to surface user friction points and feature engagement for product and customer experience teams.
Operational coverage prioritized storefront pages and checkout flows, with data feeds routed to product management and CX workflows for prioritized remediation and iterative product changes. Governance centered on standardized event naming and tagging to preserve signal consistency across the storefront rollout, enabling cross functional teams to act on unified qualitative and quantitative insights.
Siigo used LogRocket Product Analytics and heatmaps to drive product and CX improvements, and the program increased online conversion from about 10% to 25 to 30% as part of the ecommerce and online sales transformation in Colombia serving Latin America.
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Acentra Health | Healthcare | 3200 | $300M | United States | Microsoft | Azure Text Analytics | Analytics and BI | 2021 | n/a |
In 2021, Kepro adopted Azure Text Analytics for Health to automate extraction and relation mapping from unstructured clinical documents, focusing on utilization review and quality oversight workflows within the US healthcare context. The deployment used Azure Text Analytics to surface clinical entities and relationships at scale to accelerate reviewer triage and case processing and to feed downstream authorization workflows.
Acentra Health is profiled here in the Analytics and BI category as a comparable healthcare operator evaluating text analytics for clinical document processing, with Azure Text Analytics offering core capabilities such as entity extraction, relation mapping, and document classification that align with utilization review and quality oversight requirements. The implementation emphasis was on structured outputs from free text that can be consumed by reviewer queues and authorization decision logic for Medicare and Medicaid cases.
Operational scope in the Kepro example centered on utilization management and clinical quality oversight teams, integrating automated entity outputs into reviewer workflows and SLA monitoring. Reported outcomes included improved reviewer efficiency, faster authorizations for Medicare and Medicaid cases, and assistance in meeting SLAs by surfacing key clinical entities and relationships at scale.
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Banking and Financial Services | 614 | $300M | Czech Republic | Simplity | Accurity Data intelligence Platform | Analytics and BI | 2015 | n/a |
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Leisure and Hospitality | 862 | $300M | United States | Conviva | Conviva | Analytics and BI | 2025 | n/a |
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Media | 230 | $300M | United States | Conviva | Conviva | Analytics and BI | 2023 | n/a |
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Media | 1200 | $300M | Netherlands | Conviva | Conviva | Analytics and BI | 2025 | n/a |
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Media | 1500 | $300M | Turkey | Conviva | Conviva | Analytics and BI | 2021 | n/a |
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Consumer Packaged Goods | 6000 | $300M | South Africa | ZAP | Zap Bi | Analytics and BI | 2019 | Liquid ERP |
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Professional Services | 1300 | $300M | United States | Microsoft | Microsoft Power BI | Analytics and BI | 2023 | n/a |
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Education | 1600 | $302M | United States | Tableau Software | Tableau | Analytics and BI | 2020 | n/a |
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