Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Retail
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight |
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Hello Fresh | Retail | 21783 | $8.9B | Germany | Rokt | Rokt Ads | Digital Advertising Platform | 2016 | n/a |
In 2016 Hello Fresh implemented Rokt Ads as a Digital Advertising Platform to support marketing and customer acquisition across the United States and EMEA. The engagement began in 2016 and expanded from initial campaigns into a scaled program operating across 12 markets and four subsidiary brands.
Hello Fresh leveraged Rokt Ads capabilities for campaign orchestration, audience segmentation, offer personalization, conversion tracking, and incremental acquisition measurement to optimize acquisition funnels. Rokt Ads was configured to operate at both brand and market levels, enabling differentiated creative and offer rules while maintaining centralized campaign controls.
Operational rollout covered Marketing and Customer Acquisition teams across the United States and EMEA, with market-specific configurations and brand-level governance to coordinate campaign launches and performance measurement. The implementation emphasized measurement of incremental acquisitions to isolate Rokt Ads performance within Hello Fresh acquisition channels.
According to the vendor case study, the Hello Fresh partnership using Rokt Ads delivered reported outcomes of 164 percent year over year acquisition growth and approximately 75 percent incremental acquisitions as the program scaled to 12 markets and four subsidiary brands.
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Hello Fresh | Retail | 21783 | $8.9B | Germany | Visma | Visma Appical Offboarding | Offboarding | 2018 | n/a |
In 2018 Hello Fresh implemented Visma Appical Offboarding as part of its HR tooling footprint. Public customer references show Hello Fresh uses the Appical platform to better prepare and engage new hires before day one, with deployment focused on HR teams in Germany and the Benelux region, and the implementation is cataloged under the Offboarding category.
Configuration emphasis for Visma Appical Offboarding aligns with end-to-end employee journey orchestration, combining template-driven offboarding workflows, exit checklists, knowledge transfer sequences, task orchestration for HR administrators, and automated employee communications. These functional capabilities reflect the platform’s modular approach to managing separation workflows alongside onboarding processes.
Operational coverage centers on HR and talent management functions servicing Germany and Benelux, with typical Offboarding implementations integrating conceptually with core HRIS records, identity management and service desk ticketing to coordinate deprovisioning and compliance activities. Governance is expected to sit with HR process owners who standardize exit procedures and configure region-specific checklists to meet local regulatory and operational requirements.
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Retail | 8100 | $8.9B | Canada | Kyriba | Kyriba Treasury | Treasury Management | 2014 | n/a |
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Retail | 8100 | $8.9B | Canada | Salesforce | Salesforce Sales Cloud | Sales Automation,CRM,Sales Engagement | 2013 | n/a |
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Retail | 8100 | $8.9B | Canada | Workday | Workday HCM | Core HR | 2014 | n/a |
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Retail | 8100 | $8.9B | Canada | Twilio | Twilio Flex | Call Center | 2018 | n/a |
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Retail | 8100 | $8.9B | Canada | Employ | Lever by Employ | Applicant Tracking System | 2015 | n/a |
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Retail | 8100 | $8.9B | Canada | Amazon Web Services (AWS) | Amazon CloudFront | Content Delivery Network | 2011 | n/a |
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Retail | 8100 | $8.9B | Canada | Zendesk | Zendesk Service | Customer Support | 2013 | n/a |
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Retail | 8100 | $8.9B | Canada | Crazy Egg | Crazy Egg | Marketing Analytics | 2008 | n/a |
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