Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Allstate Insurance 55000 $64.1B United States Oracle Oracle Maxymiser Marketing Analytics 2018 n/a
Allstate Insurance 55000 $64.1B United States Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2016 n/a
Insurance 55000 $64.1B United States Revive Adserver Revive Adserver (ex OpenX/Openads) Digital Advertising Platform 2015 n/a
Insurance 55000 $64.1B United States Verint Systems Verint Digital Feedback (formerly known as OpinionLab) Customer Experience 2018 n/a
Insurance 55000 $64.1B United States Salesforce Salesforce Marketing Cloud Marketing Automation 2015 n/a
Insurance 55000 $64.1B United States Salesforce Salesforce Service Cloud Customer Support 2018 n/a
Insurance 55000 $64.1B United States Adobe Systems Adobe Analytics Cloud Marketing Analytics 2021 n/a
Insurance 55000 $64.1B United States cxLoyalty cxLoyalty Customer Loyalty 2016 n/a
Government 46824 $64.1B United States Oracle Oracle Siebel Case Management Citizen Engagement 2015 n/a
Government 271268 $64.0B France Criteo Criteo Commerce Media Platform Digital Advertising Platform 2021 n/a
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