Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
General Motors Automotive 162000 $187.4B United States Adobe Systems Adobe Launch Tag Management 2020 n/a
General Motors Automotive 162000 $187.4B United States Decibel Decibel Insight Customer Experience 2020 n/a
Automotive 162000 $187.4B United States Emplifi Emplifi Astute VoCiperceptions Customer Experience 2011 n/a
Automotive 162000 $187.4B United States Marchex Marchex Call Analytics Call Tracking and Recording 2019 n/a
Automotive 162000 $187.4B United States Adobe Systems Adobe Campaign Marketing Automation 2015 n/a
Automotive 162000 $187.4B United States Oracle Oracle Service Cloud (ex RightNow) Customer Support 2016 n/a
Automotive 162000 $187.4B United States Oracle Oracle Social Cloud Social Media Management 2016 n/a
Automotive 162000 $187.4B United States cxLoyalty cxLoyalty Customer Loyalty 2019 n/a
Automotive 171000 $185.0B United States Salesforce Salesforce Marketing Cloud Marketing Automation 2012 n/a
Automotive 171000 $185.0B United States Concentrix ConcentrixCX Customer Experience 2019 n/a
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