Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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HSBC | Banking and Financial Services | 5836 | $5.0B | United Kingdom | Genesys | Genesys Cloud CX Voice | PBX, VoiP and Phone Systems | 2016 | n/a | In 2016, HSBC implemented Genesys Cloud CX Voice within its PBX, VoiP and Phone Systems estate to modernize contact centre voice infrastructure. The deployment supported a bank-wide upgrade of contact centres worldwide from Aspect TDM toward VoIP technologies, leveraging Genesys SIP Server, GVP, Pulse and related platform components to deliver centralized voice services. The technical implementation included infrastructure builds across multiple deployments and environments, configuration of Genesys SIP Server, GVP, Feature Server, Orchestration Server, GMS and WFM, and integration work to secure component-to-component connectivity to the bank's exacting standards. The project scope encompassed provisioning of voice routing logic, session routing policies, feature server configuration for telephony feature parity, and workforce management integration to align staffing with routed demand. Integrations focused on secure connectivity between Genesys components and internal network zones, and the creation of bespoke call routing workflows for First Direct as part of the wider HSBC contact centre footprint. Business functions impacted included contact centre operations, voice routing and queue management, and workforce planning, with operational coverage across multiple HSBC contact centre sites globally. Governance and delivery were managed by a specialist team from Genesys Professional Services, with delivery activities including business analysis, investigation and remediation of reported defects, and environment builds for staged deployments. Implementation emphasized controlled rollout processes and orchestration of telephony services to meet bank security and operational requirements. | |
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Servier | Life Sciences | 21800 | $5.0B | France | Cvent | Cvent Event Management | Event Management | 2018 | n/a | ||
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Life Sciences | 21800 | $5.0B | France | Adobe Systems | Adobe Connect | Audio Video and Web Conferencing | 2017 | n/a |
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Life Sciences | 21800 | $5.0B | France | Microsoft | Microsoft 365 | Collaboration | 2020 | n/a |
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Life Sciences | 21800 | $5.0B | France | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2017 | n/a |
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Life Sciences | 21800 | $5.0B | France | Zoom Video Communications | Zoom | Audio Video and Web Conferencing | 2020 | n/a |
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Professional Services | 24400 | $5.0B | United Kingdom | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2020 | n/a |
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Professional Services | 24400 | $5.0B | United Kingdom | Adobe Systems | Adobe Connect | Audio Video and Web Conferencing | 2017 | n/a |
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Consumer Packaged Goods | 14000 | $5.0B | Canada | Checkbox Technology | Checkbox Survey | Survey and Questionnaire | 2020 | n/a |
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Manufacturing | 13533 | $5.0B | France | Tixeo | Tixeo TixeoCloud | Audio Video and Web Conferencing | 2023 | n/a |
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