Apps Purchases: 10+ Million Software Purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Customer	Industry	Empl.	Revenue	Country	Vendor	Application	Category	When	VAR/SI	Insight Source
Alexion Pharmaceuticals Ireland	Life Sciences	1000	$270M	Ireland	SAP	SAP S/4 HANA - Sales and Distribution (SD)	Supply Chain Management	2020	n/a	In 2020, Alexion Pharmaceuticals Ireland deployed SAP S/4 HANA - Sales and Distribution (SD) as a core element of its Supply Chain Management platform provided by SAP, targeting affiliate Customer Operations and regional EMEA coordination. The implementation was positioned to support end to end order to delivery processes for hospital and specialty channels, aligning with roles responsible for new product launches, product transfers, and retirements across the affiliate and regional organization. SAP S/4 HANA - Sales and Distribution (SD) was configured to deliver standard Sales and Distribution capabilities, including order management, pricing and discounting logic, credit and returns handling, delivery and shipping documentation, and billing and invoicing workflows. Configuration emphasis reflected pharmaceutical requirements, with SD processes mapped to support regulated order acceptance, shipment traceability, and coordination with inventory planning for product transfers and launch allocations. The deployment interoperated with the affiliate functional landscape, embedding SD workflows with Procurement and Inventory functions through SAP MM aligned processes, and integrating operational touchpoints with Sales, Finance, Order Book Management, Credit Management, Distribution, Quality Assurance, Regulatory affairs, and Contract Management. The design explicitly accounted for Business Intelligence and Reporting integration to provide regional and international reporting feeds, and included requirements for electronic order exchange as EDI connectivity was identified as a strong implementation consideration. Governance was structured around the Customer Operations management layer, positioning the Customer Operations Manager as the primary escalation point and liaison between affiliate teams and Global Supply Chain. Operational controls emphasized cross functional business reviews, audit and inspection support, regulatory compliance workflows, and formal reporting lines into regional Customer Account Management leadership to sustain process consistency, compliance, and project delivery oversight.
Alexion Pharmaceuticals Ireland	Life Sciences	1000	$270M	Ireland	SAP	SAP S/4 HANA - Materials Management (MM)	Inventory Management	2020	n/a	In 2020, Alexion Pharmaceuticals Ireland implemented SAP S/4 HANA - Materials Management (MM) as its Inventory Management application to centralize inventory control and support end-to-end order to delivery workflows across its EMEA affiliate footprint. The implementation was positioned to align with Global Supply Chain and Customer Operations requirements, supporting new product launches, product retirements, product transfers, and local regulatory audit readiness while enabling consistent inventory governance across the affiliate organization. SAP S/4 HANA - Materials Management (MM) was configured to deliver core materials and inventory capabilities including material master governance, procurement-to-receipt workflows, goods receipt and goods issue processing, inventory valuation and stock accounting, batch and lot traceability suited to pharmaceutical product handling, and warehouse stock movements. Configuration emphasis included controls for order fulfillment support, returns and credit decision workflows in coordination with Finance, and parameters to enforce compliance for regulated product handling and release. Operational integration focused on application-level alignment with SAP SD for order to invoice processing and with the Business Intelligence and Reporting function to feed regional and international performance and compliance reports. The implementation architecture accommodated interfaces for distribution and external trading partners, and provisions were made to support EDI platform integration where required, while maintaining integration points with Sales, Finance, Quality Assurance, Regulatory, and Contracts stakeholders to preserve end-to-end transactional integrity. Governance and process restructuring embedded new cross-functional operational practices, including regular customer and affiliate business reviews, escalation paths through the Customer Operations Representative and regional Customer Account Management leadership, and documented controls for internal and external audit support. The deployment emphasized role-based responsibilities for inventory stewardship, aligned decision criteria for returns and credits with Finance policies, and established change control for product lifecycle events to ensure consistent execution of supply chain and customer operations processes.
	Professional Services	40	$7M	United States	Your Inspiration Solutions	YITH Order Tracking	Order Management	2020	n/a
	Consumer Packaged Goods	30	$3M	United States	Barn2Door	Barn2Door Fulfillments	Order Management	2020	n/a
	Manufacturing	20	$2M	United States	Barn2Door	Barn2Door Fulfillments	Order Management	2020	n/a
	Consumer Packaged Goods	15	$1M	United States	Barn2Door	Barn2Door Fulfillments	Order Management	2020	n/a
	Retail	550000	$129.0B	Germany	SAP	SAP EWM (Extended Warehouse Management)	Warehouse Management	2020	n/a
	Retail	550000	$129.0B	Germany	SAP	SAP Supply Chain Management	Supply Chain Management	2020	n/a
	Retail	300000	$134.0B	Germany	SAP	SAP S/4HANA Retail Merchandise Management	Supply Chain Management	2020	n/a
	Healthcare	15000	$1.5B	United States	Oracle	Oracle Cloud SCM	Supply Chain Management	2020	n/a

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