Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
Apply Filters For 10+ Million Software Purchases
- Communications
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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Brightstar Corp | Communications | 4000 | $800M | United States | Microsoft | Microsoft Azure Cloud Services | Application Hosting and Computing Services | 2014 | n/a | ||
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SHIFT Communications | Communications | 150 | $12M | United States | Dun & Bradstreet | D&B Lattice Engines | Account Based Marketing | 2014 | n/a | In 2014, SHIFT Communications implemented D&B Lattice Engines as an Account Based Marketing application to strengthen its B2B technology practice. The deployment was centered within the agency's B2B technology team, which supported clients including FinancialForce, Five 9, Lattice Engines, Gigya, Vitesse Semiconductors, MessageSystems, Vormetrics, and Personify, aligning ABM tooling to client-facing campaign work. SHIFT configured D&B Lattice Engines to support standard Account Based Marketing capabilities, including account scoring, target account list creation, audience segmentation, lead to account mapping, profile enrichment, and orchestration of targeted outreach. Workflows were tailored so that intelligence from daily coverage monitoring and monthly share of voice reporting informed account prioritization and segmentation rules. Operationally, D&B Lattice Engines was used alongside existing PR and analytics tooling, with Sysomos providing share of voice analysis for monthly reports, and CisionPoint, Gorkana, and ITDatabase serving as primary media list and briefing sources. The functional scope spanned PR, demand generation, and account-based campaign planning within the B2B technology team, linking media relations activities to account level insights. Governance established routines for daily coverage monitors, monthly reporting cycles, and the assembly of media briefing materials, with responsibilities assigned to the B2B technology team for maintaining media lists and feeding earned media signals into ABM workflows. These process changes formalized how earned media and social monitoring informed account selection and outreach sequencing using D&B Lattice Engines. | |
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Communications | 90 | $10M | United States | Rackspace Technology | Rackspace Cloud | Application Hosting and Computing Services | 2014 | n/a |
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Communications | 30 | $3M | United States | Rackspace Technology | Rackspace Cloud | Application Hosting and Computing Services | 2014 | n/a |
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Communications | 50 | $5M | United States | Rackspace Technology | Rackspace Cloud | Application Hosting and Computing Services | 2014 | n/a |
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Communications | 800 | $200M | United States | Rackspace Technology | Rackspace Cloud | Application Hosting and Computing Services | 2014 | n/a |
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Communications | 50 | $5M | United States | Rackspace Technology | Rackspace Cloud | Application Hosting and Computing Services | 2014 | n/a |
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Communications | 20 | $2M | United States | Rackspace Technology | Rackspace Cloud | Application Hosting and Computing Services | 2014 | n/a |
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Communications | 600 | $110M | United States | Rackspace Technology | Rackspace Cloud | Application Hosting and Computing Services | 2014 | n/a |
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Communications | 500 | $50M | United Kingdom | Rackspace Technology | Rackspace Cloud | Application Hosting and Computing Services | 2014 | n/a |
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