Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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MedCare Equipment | Healthcare | 150 | $20M | United States | RingCentral | RingCentral RingEX (formerly RingCentral MVP) | PBX, VoiP and Phone Systems | 2024 | n/a | ||
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FloQast | Professional Services | 650 | $114M | United States | ON24 | ON24 Virtual Conference | Event Management | 2024 | n/a | In 2024, FloQast implemented ON24 Virtual Conference to expand its webinar program into a structured Event Management platform. The ON24 Virtual Conference was deployed to support CPE courses, thought leadership webinars, partner and sales enablement programs, and the company’s annual TakeControl virtual conference. The implementation configured branded, templatized consoles for each event type, enabling consistent digital experience design and rapid event provisioning. Interactive modules and capabilities implemented included polls, live chat, Q&A, surveys, additional content offers, and first party data capture to record attendee interactions and engagement signals across sessions. The ON24 Virtual Conference also provided attendance tracking and participation monitoring required for CPE certification workflows, plus comprehension checks via embedded survey questions during courses. Operational integrations connected ON24 to FloQast’s marketing automation and CRM stack, specifically HubSpot and SFDC, to streamline data flow and accelerate sales follow up. Event data and engagement analytics were delivered into marketing operations and sales workflows, enabling the sales team to act on rich audience profiles rather than registration counts alone. The deployment covered demand generation, marketing operations, events management, and sales enablement functions across the organization. Governance and process changes focused on templating and standardized event consoles to maintain brand consistency and scale program delivery. Outcomes reported by FloQast included a 47 percent year over year increase in annual conference attendance from 1,700 to 2,500, improved lead scoring, and stronger activation of the sales team through delivery of audience insights. | |
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Banking and Financial Services | 47 | $4M | Singapore | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2024 | n/a |
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Insurance | 400 | $55M | Singapore | Zoho Corp. | Zoho Mail | Collaboration | 2024 | n/a |
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Banking and Financial Services | 110 | $15M | Saudi Arabia | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2024 | n/a |
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Banking and Financial Services | 4500 | $1.0B | India | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2024 | n/a |
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Professional Services | 200 | $22M | Nigeria | Salesforce | Slack Connect | Collaboration | 2024 | n/a |
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Banking and Financial Services | 1301 | $105M | Uganda | Cisco Systems | Cisco Webex Meetings | Audio Video and Web Conferencing | 2024 | n/a |
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Banking and Financial Services | 100 | $20M | Austria | Microsoft | Microsoft 365 | Collaboration | 2024 | n/a |
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Professional Services | 125 | $15M | France | Zoho Corp. | Zoho Mail | Collaboration | 2024 | n/a |
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