Apps Purchases: 10+ Million Software Purchases
Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?
Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.
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- Analytics and BI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | VAR/SI | Insight | Insight Source |
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William Russell | Insurance | 70 | $10M | United Kingdom | Sistrix | Sistrix Platform | Analytics and BI | 2020 | n/a | In 2020, William Russell implemented the Sistrix Platform. The Sistrix Platform serves as an Analytics and BI application to support the company's marketing, content and SEO functions in the United Kingdom. The implementation relied on Sistrix data and workshops to build a data driven content marketing and SEO programme, and it launched ranking URLs for the /blog in December 2020. Module usage such as the Visibility Index, keyword research and on page analysis is inferred from the case study to explain how topic selection, on page optimization and visibility tracking were prioritized. Operational coverage centered on marketing and editorial teams within the UK, with Sistrix Platform metrics instrumented into editorial prioritization, content production and SEO monitoring workflows. The programme ran through 2021 and 2022 as content and execution phases delivered large visibility and organic traffic gains according to the source case study. Governance and rollout used workshops, iterative measurement and editorial sequencing guided by visibility metrics, enabling ongoing adjustments to keyword targeting and on page recommendations. The narrative emphasizes the Sistrix Platform as the Analytics and BI tool that informed the content marketing programme and measurable visibility outcomes over 2021 and 2022. | |
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Moebel Furnishing and Living | Manufacturing | 80 | $7M | Germany | Sistrix | Sistrix Platform | Analytics and BI | 2020 | n/a | In 2020, Moebel Furnishing and Living deployed the Sistrix Platform as an Analytics and BI solution to support its SEO and content operations. Moebel.de's SEO and content teams in Germany use the Sistrix Platform to monitor keyword performance, site visibility and on page issues across the German furniture and retail market to improve organic search performance. Implementation centers on the Sistrix SEO and Onpage modules and the Visibility Index, inferred from vendor testimonials to enable benchmarking and technical priority identification. Functional capabilities implemented include keyword rank tracking, visibility scoring, on page issue detection and competitive visibility benchmarking, with data surfaced in visibility index reports and module dashboards to inform content optimization and remediation queues. Operational coverage is focused on marketing, SEO and content production teams in Germany, with workflows organized around centralized visibility reporting and handoffs between SEO and development stakeholders. Governance emphasizes using Sistrix Platform outputs to create prioritized technical and content workstreams, aligning analytics, content editing and engineering activities to improve organic search results as stated in vendor references. | |
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Leisure and Hospitality | 35574 | $7.9B | United States | ThoughtSpot | Mode Analytics | Analytics and BI | 2020 | n/a |
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Leisure and Hospitality | 50000 | $11.2B | United States | UrVenue | UrVenue Insights | Data Warehouse | 2020 | n/a |
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Healthcare | 17 | $2M | United States | VBA Software | VBAnalytics | Analytics and BI | 2020 | n/a |
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Transportation | 2000 | $2.4B | Netherlands | Visma | Visma Appical Dashboard and Reporting | Analytics and BI | 2020 | n/a |
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Professional Services | 2000 | $800M | Netherlands | Visma | Visma Appical Dashboard and Reporting | Analytics and BI | 2020 | n/a |
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Oil, Gas and Chemicals | 50 | $6M | Canada | Wood Mackenzie | Wood Mackenzie Lens Platform | Analytics and BI | 2020 | n/a |
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Media | 160 | $15M | United States | Conviva | Conviva | Analytics and BI | 2020 | n/a |
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Media | 35300 | $39.3B | United States | Conviva | Conviva | Analytics and BI | 2020 | n/a |
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