Dublin, D02 HW77,
Ireland
ADvendio
ADvendio, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. ADvendio collaboration with software players such as Adhese empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| ADvendio | Adhese | Adhese | Digital Advertising Platform | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Salling Group | Retail | 60000 | $9.6B | Denmark | Adhese | Adhese | Digital Advertising Platform | 2025 | In 2025, Salling Group deployed Adhese as its core Digital Advertising Platform to power a unified retail media program across onsite, in store, in app and offsite inventory, announced June 2025 for the Denmark based retailer. The implementation positions Adhese to provide centralized ad serving, inventory orchestration and privacy controls within a single platform, with ADvendio contracted to handle campaign booking, delivery and measurement workflows. Adhese was configured to support standard Digital Advertising Platform capabilities, including inventory management, real time ad serving, targeting orchestration and measurement tagging, plus consent and privacy controls to preserve first party data governance. The deployment emphasizes unified retail media orchestration, allowing Salling Group to map commercial inventory and commercial offers across customer touchpoints and to standardize campaign setup and delivery protocols. Integration architecture centers on Adhese as the ad delivery and inventory layer, integrated operationally with ADvendio for campaign lifecycle management and measurement reporting, ensuring booking to delivery traceability. Operational scope explicitly covers onsite digital properties, physical store inventory and in app surfaces, extending to offsite programmatic placements, and targets retail media, marketing and commercial teams as primary business functions. Governance and rollout focus on preserving privacy and maintaining full control of ad delivery, with centralized configuration of consent frameworks and delivery rules, and ADvendio managing campaign operations. The implementation narrative highlights vendor role separation, Adhese as the Digital Advertising Platform for ad delivery, and ADvendio as the campaign booking and measurement engine, aimed at scaling Salling Group commercial retail media operations while keeping control over ad delivery and data use. |
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Buyer Intent: Companies Evaluating ADvendio Services
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