Dubai, x,
United Arab Emirates
Aleph Group
Aleph Group, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Aleph Group collaboration with software players such as Microsoft empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Aleph Group | Microsoft | Microsoft Advertising | Partner Relationship Management | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Glami Czech Republic | Retail | 40 | $8M | Czech Republic | Microsoft | Microsoft Advertising | Partner Relationship Management | 2023 |
In 2023, Glami Czech Republic deployed Microsoft Advertising as a Partner Relationship Management solution to boost marketplace partner e-shop performance across Central and Eastern Europe. Glami is a marketplace aggregator managing thousands of e-shop partners and the implementation was executed with agency Aleph Group, positioning Microsoft Advertising as a PRM-facing channel to drive partner sales and gross merchandise value.
The deployment leveraged Microsoft Shopping Campaigns and Microsoft Merchant Center capabilities within Microsoft Advertising to centralize product feed ingestion, campaign orchestration, and shopping ad inventory management. Configuration emphasized feed normalization, automated campaign templates, and shopping campaign structures typical for large-scale sponsored product workflows, enabling the marketplace to operationalize partner catalogs for paid search and shopping surfaces.
Operational coverage included multiple Central and Eastern European markets and thousands of partner storefronts, with integrations implemented between partner e-shop product feeds and Microsoft Merchant Center to surface inventory into Shopping Campaigns. Campaign management and optimization workflows were governed by Aleph Group, aligning marketplace merchandising, paid media teams, and partner success functions to maintain feed quality and campaign cadence.
The Microsoft Advertising deployment produced documented outcomes, delivering a 130% increase in sessions and 76% more orders year over year, which translated to a 60% increase in GMV for Glami's e-shop and brand partners. Microsoft Advertising is presented in this implementation as a Partner Relationship Management oriented instrument for monetizing partner catalogs and scaling partner sales through shopping campaign automation.
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating Aleph Group Services
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||