Salford, M50 3YW,
United Kingdom
Apadmi
Apadmi, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Apadmi collaboration with software players such as In-House Applications empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Apadmi | In-House Applications | Poundland Perks | Customer Loyalty | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Poundland | Retail | 14700 | $2.4B | United Kingdom | In-House Applications | Poundland Perks | Customer Loyalty | 2024 |
In 2024 Poundland launched the Poundland Perks loyalty app as a Customer Loyalty CRM and marketing implementation to drive customer engagement and unify online and offline experiences across its United Kingdom store estate. The project targeted mobile-first enrollment and engagement, positioning Poundland Perks as the central channel for loyalty enrollment, account profile management, in‑app offers and gamified engagement features designed to increase frequency of visits and campaign participation. Apadmi was named as the mobile partner responsible for design, development and optimisation of the application.
Poundland Perks was configured with core Customer Loyalty capabilities including digital enrollment, rewards issuance, in-app campaign delivery and gamification mechanics. Implementation scope included in-app voucher generation and barcode voucher workflows, with inferred point of sale and till integration to support in‑store barcode redemption and scan enablement at checkout. These modules reflect standard Customer Loyalty functional flows for coupon redemption, reward lifecycle management and mobile campaign orchestration.
Operational coverage spanned Poundland marketing, ecommerce and store operations teams across the United Kingdom store estate, with the mobile app serving as the bridge between online offers and in-store fulfillment. Integrations focused on mobile app to in-store scan and till enablement, and on CRM and campaign orchestration touchpoints to maintain synchronized customer profiles and offer states across channels. The architecture emphasizes mobile-first client software, backend loyalty services and API connectivity to point of sale for voucher validation and redemption.
Governance centered on a product and marketing led rollout, with Apadmi accountable for ongoing optimisation and iterative releases to improve engagement. The Poundland Perks rollout delivered rapid sign-ups and high engagement including the stated gamified features, and it formalized cross-functional workflows between marketing and store operations to support real-time voucher redemption and in‑store scanning.
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