Paris, 75009,
France
Apsia
Apsia, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Apsia collaboration with software players such as Microsoft, SAP and empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| Apsia | Microsoft | Microsoft Dynamics 365 Marketing | Marketing Automation | CRM |
| Apsia | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | CRM |
| Apsia | Microsoft | Microsoft Power BI | Analytics and BI | Analytics and BI |
| Apsia | SAP | SAP Business ByDesign | ERP Financial | ERP Financial Management |
| Apsia | SAP | SAP IBP | Advanced Planning and Scheduling | SCM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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NEOMA Business School | Education | 710 | $100M | France | Microsoft | Microsoft Dynamics 365 Marketing | Marketing Automation | 2021 | In 2021, NEOMA Business School deployed Microsoft Dynamics 365 Marketing as a central Marketing Automation capability to modernize its CRM and better support student recruitment and retention across its three campuses in Reims, Rouen, and Paris. The initiative targeted recruitment, relationship marketing, admissions, and alumni engagement workflows, and the deployment was provisioned to support about 120 daily users across sales and marketing teams. The implementation combined Microsoft Dynamics 365 Marketing with Dynamics 365 Sales functionality to centralize learner records in the Cloud and enable end to end journey orchestration from prospecting through admission to graduation. The Microsoft Dynamics 365 Marketing implementation included the marketing module for audience segmentation, campaign orchestration, email creation and journey qualification, while Dynamics 365 Sales captured application and admission stages to provide a unified contact profile for each learner. Integrations were explicitly implemented with Power BI and Modern Analytics to visualize CRM data and inform strategy, and the CRM was configured to exchange context with existing educational tools and partner company tracking already in use at NEOMA. The project was delivered with the Microsoft partner Apsia, who formalized technical architecture, provided development resources as needed, and established a deployment that ran simultaneously across the three campuses to ensure consistent data models and campaign logic. Governance and change management emphasized hands on training, field support, 24/7 assistance, and ongoing workshops to iterate on scenarios and expand functionality. The school cited concrete operational benefits such as a consolidated 360 degree view of contacts, more collaborative team workflows, improved prospect targeting with messages tailored to journey stage, and easier campaign creation without intermediary support. Apsia continues to support iterative development and the roadmap includes synchronizing CRM touchpoints with social channels and extending functionality for partner companies. | |
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NEOMA Business School | Education | 710 | $100M | France | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | 2021 | In 2021 NEOMA Business School implemented Microsoft Dynamics 365 Sales as part of a broader Microsoft Dynamics 365 Sales & Marketing deployment led by Apsia, targeting Sales Automation,Sales Engagement use cases across recruitment and retention workflows. The initiative centralized learner data in the Cloud to provide a unified contact record and a cross-functional view of the learner journey across the three campuses in Reims, Rouen and Paris, with the CRM in active use by about 120 staff across recruitment, marketing and student relations teams. Microsoft Dynamics 365 Sales was configured alongside the Dynamics marketing module to store and qualify the institution database, orchestrate stage-based messaging from prospecting through admission to graduation, and enable self-service creation of campaign emails by business users. The implementation emphasized contact and behavior tracking, campaign segmentation, and scenario-driven journey configuration, while Power BI and Modern Analytics were deployed to visualize CRM data and support decision workflows. Integrations implemented during the rollout included Power BI for analytics and reporting and connections to existing educational tools to monitor trainee placements with partner companies, enabling a consolidated view of interactions and status updates. The deployment was executed simultaneously across all three campuses to ensure consistent data models and access patterns, and the architecture prioritized Cloud-hosted centralization for security and performance. Apsia worked as the Microsoft integrator to formalize CRM requirements, define the technical architecture, train end users, and provide onsite change support and 24/7 assistance. Governance included ongoing workshops and iterative development, with Apsia supplying targeted technical resources such as developers when new business features or integrations were needed, supporting a continuous rollout and configuration cadence. As reported by the school, the solution delivered a single source of truth for contacts and improved cross-team collaboration, enabling more targeted communications and easier tracking of prospect and student journeys. The CRM was described as scalable for new scenarios, with Power BI dashboards used to adjust journeys and messages based on learner behavior, and a roadmap that includes synchronizing CRM data with social networks and extending functionality for partner companies. | |
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NEOMA Business School | Education | 710 | $100M | France | Microsoft | Microsoft Power BI | Analytics and BI | 2021 | In 2021 NEOMA Business School implemented Microsoft Power BI to visualize and analyze CRM data collected in the Cloud through its Microsoft Dynamics 365 Sales and Marketing deployment. Microsoft Power BI serves as the institution's Analytics and BI platform to support recruitment and retention decision making across sales and marketing functions. The Power BI implementation emphasizes Modern Analytics capabilities, delivering consolidated dashboards and visualizations that expose learner journey stages from prospecting to graduation. Microsoft Power BI is configured to surface engagement metrics, event registrations and campaign response signals captured in Dynamics 365 Sales and Marketing, enabling teams to analyze current strategy and inform future scenarios. Deployment and operational coverage were executed simultaneously across NEOMA’s three campuses in Reims Rouen and Paris, and the solution is used by roughly 120 staff in recruitment marketing and student relationship roles. Integrations are explicit between Microsoft Power BI and Microsoft Dynamics 365 Sales and Marketing, and the CRM solution also links with the school’s existing educational tools to track trainees in partner companies. Governance and rollout were delivered with Microsoft partner Apsia which formalized CRM requirements designed the technical architecture and led training and change management activities. Apsia provided onsite support 24/7 and ongoing workshops and development resources to extend business features, which enabled cross functional adoption, a single 360 degree contact view and more targeted messaging at defined journey stages. | |
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Professional Services | 1000 | $216M | France | SAP | SAP Business ByDesign | ERP Financial | 2021 |
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Professional Services | 1000 | $216M | France | SAP | SAP IBP | Advanced Planning and Scheduling | 2021 |
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Buyer Intent: Companies Evaluating Apsia Services
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