Richardson, 75082, TX,
United States
Artis Consulting
Artis Consulting, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Artis Consulting collaboration with software players such as Microsoft empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Artis Consulting | Microsoft | Microsoft Azure Machine Learning | ML and Data Science Platforms | AI Development |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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Targetbase | Media | 450 | $85M | United States | Microsoft | Microsoft Azure Machine Learning | ML and Data Science Platforms | 2016 | In 2016, Targetbase implemented Microsoft Azure Machine Learning as part of a comprehensive rewrite of its marketing platform using Microsoft Azure and the Cortana Intelligence Suite, aligning its roadmap with the ML and Data Science Platforms category. The initiative was aimed at delivering real time, cross device and cross channel consumer engagement, enabling personalized offers and decisioning at the point of interaction for consumer packaged goods and retail customers. The implementation of Microsoft Azure Machine Learning provided direct access to machine learning pipelines, cognitive services, and advanced data management capabilities available through the Cortana Intelligence Suite and Azure analytics. Functional capabilities focused on real time decisioning and personalization, model deployment and scoring, and centralized data processing to support campaign orchestration and marketing analytics workflows. Integrations emphasized the Microsoft stack, with Microsoft Azure Machine Learning working alongside Cortana Intelligence Suite components and Azure analytics to support onboarding automation and global scale. The platform architecture was refactored for cloud native deployment on Azure to enable rapid provisioning of new customers, geographic expansion, and unified data pipelines for cross channel measurement and offer delivery. Implementation and rollout were supported by Artis Consulting, which assisted in the platform rewrite and operationalizing ML models into production marketing workflows. Targetbase reported a halving of datacenter costs and a transformed, differentiated product offering as explicit outcomes of the Azure based architecture, while marketing analytics and real time consumer engagement functions became primary operational beneficiaries. |
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