Minneapolis, 55431, MN,
United States
Avtex Solutions
Avtex Solutions, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Avtex Solutions collaboration with software players such as Microsoft empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Avtex Solutions | Microsoft | Microsoft Dynamics 365 Sales | Sales Automation,Sales Engagement | CRM |
| Avtex Solutions | Microsoft | Microsoft Power BI | Analytics and BI | Analytics and BI |
| Avtex Solutions | Microsoft | Microsoft Graph API | API Management | PaaS |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Chipotle Mexican Grill | Retail | 130504 | $11.3B | United States | Microsoft | Microsoft Graph API | API Management | 2020 |
In 2020, Chipotle Mexican Grill implemented Microsoft Graph API within an API Management initiative to enrich customer profiles and accelerate loyalty program growth, integrating the service alongside Microsoft Dynamics 365 Customer Insights. The deployment targeted CRM and marketing functions in the United States and was executed with systems integrator Avtex Solutions to align profile enrichment with loyalty onboarding workflows.
The implementation used Microsoft Graph API to surface and normalize identity and directory-derived attributes, feeding enrichment pipelines in Microsoft Dynamics 365 Customer Insights to support profile unification, identity resolution, segmentation, and personalized marketing orchestration. Configuration focused on customer attribute mapping, enrichment orchestration, and automated profile stitching to increase match rates and enable targeted campaign segments within existing CRM marketing flows.
Integrations were explicitly between Microsoft Dynamics 365 Customer Insights and Microsoft Graph API, with Avtex Solutions coordinating data ingestion and enrichment sequencing for loyalty enrollment and CRM records. Governance centered on standardized enrichment rules, consent-aligned data handling, and phased rollout to loyalty and marketing teams. According to Microsoft customer materials, the enrichment process that references Microsoft Graph added up to 30% more customers and improved segmentation and personalized marketing outcomes.
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Buyer Intent: Companies Evaluating Avtex Solutions Services
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