Boston, 2116, MA,
United States
Bain & Company
Bain & Company, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Bain & Company collaboration with software players such as OpenAI empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| Bain & Company | OpenAI | OpenAI DALL-E | AI Text to Image Generator | AI-Powered Application |
| Bain & Company | OpenAI | OpenAI GPT-4 | Generative AI Platforms | AI Development |
| Bain & Company | Amazon Web Services (AWS) | Amazon RoboMaker | Robotic Process Automation | PaaS |
| Bain & Company | Amazon Web Services (AWS) | Amazon S3 | Cloud Storage | IaaS |
| Bain & Company | Amazon Web Services (AWS) | Amazon SageMaker | ML and Data Science Platforms | AI Development |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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The Coca-Cola Company | Consumer Packaged Goods | 69700 | $47.1B | United States | OpenAI | OpenAI GPT-4 | Generative AI Platforms | 2023 |
In 2023 The Coca-Cola Company deployed OpenAI GPT-4 as the core of a custom branded generative platform called Create Real Magic, classified in the Generative AI Platforms category and built in partnership with OpenAI and Bain & Company. The deployment was delivered as a web-accessible creative sandbox at www.createrealmagic.com, enabling fans and commissioned artists in the United States, Australia, select European countries and elsewhere to generate original artwork using Coca-Cola trademarked assets and archival iconography.
The implementation combined the OpenAI GPT-4 capability for human like text generation with DALL-E image synthesis to support multimodal creative workflows, the platform surface providing branded asset selection, prompt driven image generation, download capability and a submission flow for contest entries. OpenAI GPT-4 was embedded to power text driven prompts and creative iteration, while asset controls gated use of specific Coca-Cola elements such as the contour bottle, Spencerian script logo, Santa Claus and Polar Bear imagery.
Integration points were scoped around the public website hosting experience and downstream display channels, including a submission pipeline for contest entries and curated outputs intended for display on digital billboards in New York Times Square and London Piccadilly Circus. Bain & Company served as the implementation partner in a new global services alliance with OpenAI, aligning Bain digital implementation capabilities with OpenAI tooling and Coca-Cola Global Design and Creative teams to operationalize creative governance and event workflows.
Governance and rollout emphasized curated access and creator attribution, a crowdsourcing campaign seeded by four AI artists, a selection process to name 30 creators for a Real Magic Creative Academy at Coca-Cola headquarters in Atlanta, and explicit crediting for participant work. The program also established an experimentation protocol for marketing use cases while Coca-Cola explores extending AI into internal knowledge management, customer service and point of sale content creation in collaboration with bottlers.
Coca-Cola framed the initiative as an early stage experiment to test learn and scale AI in marketing, with stated plans to increase creative production velocity from weeks to days and to assess broader operational applications. The implementation therefore functions as a controlled production sandbox in the Generative AI Platforms category, focused on branded creative co creation, platform governance and staged content operations.
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The Coca-Cola Company | Consumer Packaged Goods | 69700 | $47.1B | United States | OpenAI | OpenAI DALL-E | AI Text to Image Generator | 2023 |
In 2023 The Coca-Cola Company deployed OpenAI DALL-E as the core engine of a public-facing platform called Create Real Magic, categorizing the implementation under AI Text to Image Generator. The deployment was built exclusively by OpenAI in collaboration with Bain & Company and leveraged the combined capabilities of GPT-4 for text-driven prompts and DALL-E for image generation to power branded creative workflows.
Create Real Magic provisions a branded asset sandbox where users can invoke OpenAI DALL-E to generate original artwork using dozens of Coca-Cola assets, including the contour bottle, Spencerian script logo, Coca-Cola Santa Claus, and Polar Bear. Functional capabilities documented in the program include text-to-image generation, branded element selection, asset download, and an upload workflow for contest submission, with OpenAI providing the generative model stack and Bain & Company supporting implementation and operationalization as part of a new global services alliance.
The platform was made available via www.createrealmagic.com to fans and digital creatives in the United States, Australia, select countries in Europe and additional markets through March 31, 2023, targeting marketing, creative and design communities. Operational scope extended to Coca-Cola’s Global Design and Creative teams, the Global Marketing organization, and included a physical component where 30 selected creators will be invited to The Coca-Cola Company headquarters in Atlanta for a Real Magic Creative Academy workshop, with participants credited for contributions and a contest pathway to feature work on digital billboards in New York’s Times Square and London’s Piccadilly Circus.
Governance emphasized rapid experimentation and a test-learn-scale approach led by Coca-Cola’s creative leadership, with explicit intent to accelerate marketing production cycles and explore broader AI uses across internal knowledge management, customer service, ordering and point-of-sale material creation in collaboration with bottlers. The program is positioned as an early stage enterprise use case for AI-driven creative supply chains and co-creation, with Bain & Company named as the implementation partner in the alliance with OpenAI.
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Buyer Intent: Companies Evaluating Bain & Company Services
- Metropolitan Airports Commission, a United States based Transportation organization with 575 Employees
- Samsung Electronics, a South Korea based Manufacturing company with 262647 Employees
- The Bachrach Group, a United States based Professional Services organization with 10 Employees
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