Lisboa, 1600-488,
Portugal
Born
Born, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Born collaboration with software players such as Elastic Path empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Born | Elastic Path | Elastic Path Commerce PIM | Product Information Management | eCommerce |
| Born | Elastic Path | Elastic Path Merchandising | Personalization and Product Recommendations | eCommerce |
| Born | Elastic Path | Elastic Path Payments | Payment Processing | ERP Financial Management |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Vivrelle | Retail | 100 | $20M | United States | Elastic Path | Elastic Path Merchandising | Personalization and Product Recommendations | 2023 |
In 2023, Vivrelle implemented Elastic Path Merchandising as part of an Elastic Path Composable Commerce deployment using Product Experience Manager and Composer to support its US-based luxury accessories membership business. Elastic Path Merchandising was configured to provide catalog and merchandising configuration, authoring, and product experience orchestration within the composable architecture, and the narrative places Elastic Path Merchandising squarely in the Personalization and Product Recommendations category for membership commerce merchandising and catalog management functions.
Born supported the deployment and integration work, configuring merchandising rules and authoring workflows to reduce engineering dependency for catalog and merchandising updates. The architecture integrated Elastic Path Merchandising with search and recommendation partners and with payments partners to coordinate product launches and checkout readiness, and operational scope included e-commerce, merchandising, and engineering teams for the US membership business. Governance and process changes shifted routine merchandising updates and product launches to product and merchandising staff via Product Experience Manager, and the implementation reportedly accelerated product launches and improved member conversion and operational agility.
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Vivrelle | Retail | 100 | $20M | United States | Elastic Path | Elastic Path Commerce PIM | Product Information Management | 2023 |
In 2023 Vivrelle deployed Elastic Path Commerce PIM to serve its United States luxury-accessory membership business, establishing a Product Information Management backbone to manage thousands of SKUs and support merchandising and catalog operations. The deployment was scoped to enable merchandisers to launch and edit products rapidly and to centralize product data for storefront and checkout workflows.
The implementation leveraged Elastic Path Product Experience Manager capabilities and explicitly used Composer and Integrations Hub to compose product models and streamline external connections. Elastic Path Commerce PIM was configured to centralize attributes, media, and pricing, reflecting standard Product Information Management functional workflows for catalog merchandising and content publishing.
The composable solution was implemented with SI partner Born and hosted on AWS, with Integrations Hub used to reduce integration time and operational overhead. Operational coverage focused on merchandising, catalog management, and checkout operations, aligning product data flows into order management and storefront processes.
Governance emphasized merchandising team ownership of product launch and edit workflows while Composer reduced reliance on engineering for routine catalog changes. Within six weeks post go live Vivrelle reported shaving around 50% off order management time, and the deployment improved catalog merchandising and checkout operations as described in the implementation notes.
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Vivrelle | Retail | 100 | $20M | United States | Elastic Path | Elastic Path Payments | Payment Processing | 2023 |
In 2023, Vivrelle implemented Elastic Path Payments as part of its Elastic Path composable commerce deployment in the United States. The Payment Processing implementation is focused on managing subscription billing for Vivrelle's membership product, and it supports one-click checkout intended to increase conversion rates.
Elastic Path Payments was configured to manage subscription billing and recurring membership charging, and to deliver integrated fraud protection and reporting. The implementation includes real-time payment monitoring capabilities and subscription lifecycle controls, aligning payment and billing automation with ecommerce checkout flows.
Born acted as the implementation partner for the rollout, integrating Elastic Path Payments with the existing Elastic Path composable commerce architecture and ecommerce checkout orchestration. Operational ownership spans membership operations, ecommerce, and finance teams, with governance adjusted to centralize subscription lifecycle management and fraud response workflows, and with explicit aims to improve fraud protection and real-time payment visibility.
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Buyer Intent: Companies Evaluating Born Services
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