Minneapolis, 55401, MN,
United States
BTM Global
BTM Global, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. BTM Global collaboration with software players such as Oracle empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Helzberg Diamonds | Retail | 2500 | $500M | United States | Oracle | Oracle Retail Order Management System Cloud Service | Order Management | 2018 |
In 2018, Helzberg Diamonds implemented Oracle Retail Order Management System Cloud Service alongside Oracle Retail Xstore POS, Oracle Retail Order Broker, and Oracle Retail Customer Engagement. The deployment targeted Order Management across approximately 200 U.S. stores, designed to modernize store operations and improve omnichannel order handling and customer service.
Oracle Retail Order Management System Cloud Service was configured to provide centralized order orchestration and fulfillment workflows, with functional emphasis on order routing, inventory visibility and reservation, and customer profile linkage for in-store and online order scenarios. The implementation leveraged Oracle Retail Order Broker for order matching and routing logic, and Oracle Retail Customer Engagement to unify customer interactions with order lifecycle events.
Integrations were explicitly implemented between Oracle Retail Xstore POS, Oracle Retail Order Broker, and Oracle Retail Customer Engagement, with the cloud Order Management layer serving as the central orchestration hub. Operational coverage focused on store operations, omnichannel fulfillment, and customer service teams across Helzberg Diamonds retail locations in the United States, aligning point of sale transactions with cloud order workflows.
BTM Global acted as the system integrator for the rollout, which included phased store activation, configuration governance, and process alignment to support omnichannel order flows and in-store customer engagement. The program emphasized centralized order governance and staff enablement to support the integrated Order Management, Order Broker, and Customer Engagement stack and to achieve the stated goal of improved omnichannel order handling and customer service.
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Helzberg Diamonds | Retail | 2500 | $500M | United States | Oracle | Oracle Retek Order Management | Order Management | 2018 |
In 2018, Helzberg Diamonds implemented Oracle Retek Order Management as part of an Oracle retail upgrade delivered with BTM Global. The rollout accompanied upgrades to Oracle Retail Xstore and the addition of Oracle Retail Order Broker and Customer Engagement to provide store associates improved inventory visibility and enhanced customer engagement tools across approximately 200 U.S. stores, and it aligns with the Order Management category.
Oracle Retek Order Management was configured to operate within an omnichannel order and fulfillment topology, with Oracle Retail Order Broker providing order orchestration and Customer Engagement delivering associate CRM capabilities. Module level Order Management usage is reflected in standard omnichannel workflows, including order capture at point of sale, centralized order routing, and store fulfillment workflow configuration to support in store and ship from store scenarios.
Integrations explicitly tied Oracle Retek Order Management to Oracle Retail Xstore for real time inventory visibility and to Oracle Retail Order Broker and Customer Engagement for order orchestration and associate facing CRM interactions. The deployment scope targeted store operations and CRM and fulfillment processes across Helzberg Diamonds U.S. footprint, covering roughly 200 retail locations, and was implemented by BTM Global as the systems integrator.
Governance and operational workflows were adjusted to centralize order lifecycle management and to align store level fulfillment responsibilities with the centralized order broker and customer engagement tooling. The implementation emphasized empowering store associates with inventory visibility and customer engagement capabilities to support retail sales and fulfillment operations under the Order Management program.
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Perry Ellis | Retail | 2400 | $863M | United States | Oracle | Oracle Retail Customer Engagement Cloud | Customer Engagement | 2018 |
In 2018, Perry Ellis implemented Oracle Retail Customer Engagement Cloud to address CRM shortcomings and centralize customer data, delivering a retail-specific Customer Engagement platform across marketing and customer service. The deployment was driven by the need for advanced customer segmentation to service over one million loyalty members and to leverage existing Oracle retail investments, with BTM Global serving as the system integrator alongside Oracle resources.
The implementation focused on retail CRM modules including advanced customer segmentation, loyalty and rewards management, promotions orchestration, and customer profile consolidation to enable a real-time 360 degree view. Oracle Retail Customer Engagement Cloud was configured to streamline marketing workflows and enable personalized, timely promotions across channels without requiring store personnel retraining.
Architecturally the solution was provisioned as a cloud service to reduce total cost of operations while integrating into Perry Ellis retail operations. Integrations established during the project included ecommerce systems, point of sale, and customer service channels, and the implementation aligned with the company?s broader Oracle Retail footprint, including Oracle Retail Merchandising and a planned move to Oracle Retail Xstore Point of Service.
Governance and rollout were co-led by Perry Ellis IT and marketing, with Oracle and BTM Global teams working in close collaboration to preserve existing production capabilities while implementing and testing the new service. The intensive program executed a seven week deployment window, and post go live Perry Ellis gained unified customer profiles, streamlined marketing operations, improved ability to reward and retain customers, optimized margins through targeted promotions, and faster access to customer data for service and merchandising teams.
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Retail | 2400 | $863M | United States | Oracle | Oracle Retail Merchandising System | Retail Management | 2013 |
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Retail | 2400 | $863M | United States | Oracle | Oracle Retail Allocation | Allocation and Replenishment | 2014 |
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Retail | 2400 | $863M | United States | Oracle | Oracle Retail Inventory Management | Inventory Management | 2014 |
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Retail | 2400 | $863M | United States | Oracle | Oracle Retail Central Office | Retail Management | 2014 |
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Retail | 2400 | $863M | United States | Oracle | Oracle Retail (ex Retek) | Retail Management | 2019 |
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Retail | 2400 | $863M | United States | Oracle | Oracle Retail Xstore Point-of-Service | Point Of Sale | 2019 |
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Retail | 2400 | $863M | United States | Oracle | Oracle Retail Price Management | Retail Management | 2014 |
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Buyer Intent: Companies Evaluating BTM Global Services
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