Somerdale, 8083, NJ,
United States
Cgr Communications
Cgr Communications, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Cgr Communications collaboration with software players such as Simpli.fi empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Cgr Communications | Simpli.fi | Simpli.fi Media | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
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Krispy Kreme | Consumer Packaged Goods | 22800 | $1.7B | United States | Simpli.fi | Simpli.fi Media | Marketing Automation | 2023 | In 2023, Krispy Kreme used Simpli.fi Media in a Marketing Automation engagement to drive store launches and local foot traffic for its first stores in Jamaica. The initiative targeted marketing and advertising functions in the Caribbean region and focused on verified offline visit attribution to support local store performance management. Cgr Communications executed a location based programmatic campaign that leveraged geo fencing, conversion zones and keyword search retargeting as core capabilities. Simpli.fi Media provided the media and attribution capabilities to configure these modules, enabling programmatic audience targeting, location layer configuration and conversion zone instrumentation to capture store visit signals. The implementation connected campaign delivery with offline conversion measurement, using Simpli.fi Media to attribute in person visits back to programmatic tactics. Operational coverage centered on Caribbean store openings and local marketing teams, with Cgr Communications responsible for campaign execution and measurement workflows. Governance focused on campaign level attribution and rollout for new store launches, with measurement used to iterate local launch performance. Outcomes reported from the engagement include 237 verified in person visits, a $5.51 cost per acquisition and a 0.21% click through rate, demonstrating the application of Simpli.fi Media for Marketing Automation driven foot traffic attribution. |
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Buyer Intent: Companies Evaluating Cgr Communications Services
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