Bremen, 28195,
Germany
Consultix
Consultix, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Consultix collaboration with software players such as ProCampaign empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Consultix | ProCampaign | ProCampaign Loyalty Program | Customer Loyalty | CRM |
| Consultix | ProCampaign | ProCampaign CRM | CRM | CRM |
| Consultix | ProCampaign | ProCampaign BI | Analytics and BI | Analytics and BI |
| Consultix | ProCampaign | ProCampaign Email Marketing | Marketing Automation | CRM |
| Consultix | ProCampaign | ProCampaign PIM | Product Information Management | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Ara Shoes | Manufacturing | 700 | $220M | Germany | ProCampaign | ProCampaign BI | Analytics and BI | 2022 |
In 2022, Ara Shoes deployed ProCampaign BI as its central analytics platform. The deployment serves Analytics and BI needs for group wide ecommerce, email marketing and loyalty orchestration across its German brands.
Consultix led the implementation and configured ProCampaign BI to centralize customer profile enrichment and support omnichannel campaign orchestration. Functional capabilities implemented include unified customer profile consolidation, data enrichment workflows, standardized reporting and dashboarding, and analysis to support segmentation and campaign performance.
Architecturally the solution was provisioned as a centralized marketing intelligence hub connecting brand storefronts, campaign execution channels and loyalty orchestration systems. Integrations were configured to ingest first party data from ecommerce platforms, email channels and loyalty systems into ProCampaign BI for reporting and analysis.
Operational scope covered marketing, ecommerce and loyalty teams across Ara Shoes brands in Germany, with governance established for data enrichment, reporting cadence and campaign activation workflows. The ProCampaign BI deployment is positioned to provide centralized reporting and analysis to support marketing and loyalty outcomes.
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Lloyd Germany | Retail | 500 | $138M | Germany | ProCampaign | ProCampaign PIM | Product Information Management | 2019 |
In 2019, Lloyd Germany selected ProCampaign PIM in the Product Information Management category to strengthen email marketing, segmentation and omnichannel loyalty integration as part of a broader e-commerce strategy. Consultix served as strategic and operative partner for the deployment and integration workstreams. The ProCampaign PIM implementation centered on establishing a central product catalog and automated product feed generation capability, with structured attribute management, media linking and product enrichment workflows to support merchandising and marketing requirements. Configuration focused on data models and taxonomies aligned to e-commerce SKUs and segmentation attributes used by email campaigns and loyalty triggers. Integrations were implemented between ProCampaign PIM, Lloyd Germany's e-commerce storefront and the marketing stack, enabling synchronized SKU-level attributes for segmentation, automated product feed distribution to channels and real-time content synchronization for loyalty use cases. Consultix orchestrated connectors and integration testing, and coordinated the operational handoff to marketing and e-commerce teams. Governance was organized around product data ownership, feed governance and cross-functional workflows between product, merchandising and marketing teams within Lloyd Germany's retail operations, with Consultix supporting rollout, training and operational process definitions. ProCampaign PIM was positioned as the authoritative product information source for catalog-driven email segmentation and omnichannel loyalty orchestration.
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Lloyd Germany | Retail | 500 | $138M | Germany | ProCampaign | ProCampaign Email Marketing | Marketing Automation | 2019 |
In 2019, Lloyd Germany implemented ProCampaign Email Marketing to centralize and intensify email marketing and CRM driven e commerce campaigns. The deployment targeted Marketing Automation capabilities and was executed with Consultix, the ProCampaign provider and partner, with the stated objective of increasing sales and customer loyalty.
ProCampaign Email Marketing was configured to deliver GDPR compliant customer data enrichment, advanced segmentation and campaign orchestration. Configuration work emphasized CRM driven campaign triggers, personalized email workflows and segmentation aligned to loyalty program tiers and online purchase behavior.
Operational coverage focused on the brand's e commerce and loyalty efforts within Germany, linking enriched customer profiles to email campaign orchestration and CRM workflows. Data flows and consent records were organized to support profile enrichment, consent management and triggered messaging for lifecycle and re engagement campaigns.
Consultix led rollout and governance activities, instituting data governance rules, consent handling processes and segmentation policies to maintain GDPR compliance. Governance centered on campaign approval workflows and centralized list management to support coordinated execution across marketing and e commerce teams. The implementation unified ProCampaign Email Marketing with Lloyd Germany business functions in customer engagement, loyalty management and online sales communications.
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Retail | 1913 | $154M | Germany | ProCampaign | ProCampaign Loyalty Program | Customer Loyalty | 2019 |
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Retail | 1913 | $154M | Germany | ProCampaign | ProCampaign CRM | CRM | 2019 |
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Retail | 1913 | $154M | Germany | ProCampaign | ProCampaign BI | Analytics and BI | 2019 |
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Buyer Intent: Companies Evaluating Consultix Services
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