Convert Digital
Convert Digital, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Convert Digital collaboration with software players such as Athos Commerce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Convert Digital | Athos Commerce | Athos Ecommerce Merchandising | Personalization and Product Recommendations | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Aje | Retail | 175 | $41M | Australia | Athos Commerce | Athos Ecommerce Merchandising | Personalization and Product Recommendations | 2024 |
In 2024 Aje implemented Athos Ecommerce Merchandising on The Aje Collective consolidated Shopify storefront, deploying an Ecommerce Merchandising solution to improve on-site search, geo-merchandising and tailored product recommendations for ANZ and global shoppers. Convert Digital executed the implementation and supported configuration of Athos Ecommerce Merchandising capabilities against Aje’s consolidated commerce instance.
The deployment included merchandising and personalization modules, with configuration focused on on-site search relevancy, geo-merchandising rules and recommendation placements. Athos Ecommerce Merchandising was configured to deliver personalized product recommendations and search-driven merchandising, using category-aligned business rules and segment targeting to support merchandising workflows and catalog exposure.
Integrations were implemented at the storefront level with the consolidated Shopify storefront to surface search and recommendation experiences to shoppers in ANZ and international markets. Operational scope covered e-commerce merchandising and digital marketing functions across The Aje Collective storefront, with segmentation for regional shoppers and product catalog ties for merchandising and recommendation logic.
Governance and rollout were managed with Convert Digital coordinating staged configuration and rules deployment across storefront segments, enabling merchandising owners and digital teams to tune search and recommendation behavior. By 2025 the brand reported outcomes documented in the case study, including 10 percent of revenue attributed to recommendations and an 8.5x greater revenue per visit from search, demonstrating the use of Athos merchandising and personalization features.
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