Cyntexa
15, Scheme No. 8, Maharani Farm, Durgapura,
Jaipur, 302018,
India
Jaipur, 302018,
India
91 96100 98885
Professional Services
Cyntexa
List of Software Implementations where Cyntexa is Reseller or System Integrator
Cyntexa, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Cyntexa collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
List of Software Implementations where Cyntexa is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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AbbVie | Life Sciences | 55000 | $56.3B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
In 2022 AbbVie implemented Salesforce Loyalty Management to establish Customer Loyalty capabilities within its healthcare patient engagement and commercial functions. Salesforce Loyalty Management was deployed as the central Customer Loyalty application to support programmatic rewards, member management, and personalized engagement aimed at elevating patient satisfaction, retention, and cost efficiency.
The implementation configured core modules including program and member lifecycle management, a rewards and benefits engine, enrollment and tiering workflows, consolidated customer profiles, and rules-based program automation. Salesforce Loyalty Management was used to enable personalized rewards, points accrual and redemption workflows, and program reporting and analytics to support marketing and patient services use cases.
Cyntexa served as the system integrator for the deployment, integrating Salesforce Loyalty Management into AbbVie’s broader Salesforce environment and marketing workflows to enable omnichannel engagement across digital and direct channels. Integrations focused on synchronizing loyalty member profiles and program events with CRM data and marketing orchestration to maintain consistent customer state and campaign eligibility.
Governance emphasized healthcare-specific controls, with configuration of consent management, program rules administration, and operational workflows to align loyalty operations with patient privacy and compliance requirements. The deployment positioned AbbVie to use Salesforce Loyalty Management to elevate patient satisfaction, improve retention, and pursue cost efficiency, while Cyntexa supported configuration, rules governance, and phased rollout activities.
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Amazon | Retail | 1578000 | $638.0B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
In 2022, Amazon implemented Salesforce Loyalty Management to centralize Customer Loyalty capabilities for retail membership and rewards initiatives. The engagement was executed with implementation partner Cyntexa, positioning Salesforce Loyalty Management as the primary loyalty orchestration layer for membership benefits such as exclusive rewards, discounts, and event access.
The deployment focused on core loyalty modules common to the Customer Loyalty category, including enrollment and profile management, tier and status engines, points and currency accounting, rewards catalog and redemption workflows, and rules-based campaign orchestration. Salesforce Loyalty Management was configured to support segmentation and personalized entitlement logic, enabling program designers to define earn and burn rules, promotional eligibility, and lifecycle triggers.
Architecturally the implementation used cloud-native SaaS components and API-first integration patterns to exchange member state across commerce, order and fulfillment, payment and billing, customer service, and marketing automation systems. Event-driven updates and secure APIs were used to keep member balances, entitlements, and activity feeds synchronized with ecommerce transactions and support channels, while analytics feeds were routed to enterprise reporting for member behavior analysis.
Operational scope spanned customer experience, marketing, retail operations, fulfillment, and analytics teams, with governance established around program change control, entitlement rules, and data privacy. Rollout followed a phased approach across membership tiers and key retail product categories, with Cyntexa supporting configuration, business rule design, and operational handoff to Amazon’s program owners.
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AT&T | Communications | 146040 | $122.4B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
In 2022 AT&T implemented Salesforce Loyalty Management as a Customer Loyalty platform to centralize rewards, membership, and engagement capabilities. The deployment was executed with systems integrator Cyntexa and targeted the telecommunications customer base to standardize loyalty program rules and member lifecycle handling.
The implementation configured Salesforce Loyalty Management modules including membership management, points and tiers accounting, redemptions and rewards catalog, campaign orchestration, and analytics-driven membership segmentation. Salesforce Loyalty Management was instrumented to support enrollment flows, entitlement checks and automated campaign triggers, aligning program mechanics with marketing and retention workflows.
Cyntexa led technical delivery to provision the platform architecture, configure APIs and connector patterns, and operationalize event-driven loyalty workflows for digital and contact center touchpoints. Operational scope focused on customer engagement and retention functions across AT&T business lines, with configuration aimed at reusable rule sets and program templates for future market variations.
Governance for the rollout established cross-functional ownership among marketing, customer operations and retention teams, with staged program rollouts and centralized rule governance. Outcomes reported in the telecommunications context include improved customer satisfaction and reduced churn pressure, noting customers are happier, fewer leave and loyalty grows, all without extra work.
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Manufacturing | 86800 | $104.6B | Germany | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Retail | 333000 | $254.5B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Leisure and Hospitality | 178000 | $11.2B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Manufacturing | 95000 | $36.7B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Leisure and Hospitality | 54000 | $7.1B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Life Sciences | 138100 | $88.8B | United States | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2022 |
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Retail | 14000 | $1.8B | Sri Lanka | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2025 |
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IT Decision Makers and Key Stakeholders at Cyntexa
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Buyer Intent: Companies Evaluating Cyntexa Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Cyntexa software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Cyntexa System Integrator / VAR Profile
Cyntexa is a system integrator and technology consulting firm headquartered in Jaipur, India, with approximately 400 employees and annual revenues of $70M.
Cyntexa implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 22 verified Cyntexa software implementations across industries and regions, including: AbbVie where Cyntexa implemented Salesforce Loyalty Management, Amazon where Cyntexa implemented Salesforce Loyalty Management, and AT&T where Cyntexa implemented Salesforce Loyalty Management.
Cyntexa has a strategic VAR/SI partnership with Salesforce, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Cyntexa partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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