Chemnitz, 9130,
Germany
DMK E-BUSINESS Germany
DMK E-BUSINESS Germany, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. DMK E-BUSINESS Germany collaboration with software players such as Oro empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| DMK E-BUSINESS Germany | Oro | OroCRM | CRM | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Management Trust Holding Ag | Banking and Financial Services | 2800 | $750M | Austria | Oro | OroCRM | CRM | 2015 |
In 2015 Management Trust Holding Ag implemented OroCRM in the CRM category across its DACH retail businesses to centralize customer data and support regional retail operations. The deployment scope covered Austria and broader Europe, with the implementation explicitly intended to consolidate customer records and extend marketing capabilities across multiple retail sites.
The OroCRM implementation centralized customer profiles and transaction histories, and was configured to handle millions of orders and voucher records as part of the customer data model. Functional capabilities included customer data management, duplicate detection logic which DMK E-BUSINESS Germany extended, and support for marketing segmentation and campaign workflows typical of a CRM implementation.
Integrations were a core part of the architecture, with OroCRM connected to Magento commerce and SAP backend systems, and linked to point of sale and other backend systems to synchronize orders, vouchers, and customer interactions. The project used commerce connector patterns to bring transactional ecommerce data into OroCRM and to feed consolidated customer views back to POS and backend processing systems.
Operational governance included a centralized CRM hub model for DACH retail operations and an implementation extension by DMK E-BUSINESS Germany that added duplicate-check logic to improve master data quality. The rollout focused on unifying customer data to improve data quality and marketing capabilities across retail business units in Austria and Europe.
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