Melbourne, 3205, VIC,
Australia
Ekulus Consulting
Ekulus Consulting, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Ekulus Consulting collaboration with software players such as Oracle empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Ekulus Consulting | Oracle | Oracle CX Cloud | Customer Experience | CRM |
| Ekulus Consulting | Oracle | Oracle CX for Financial Services | CRM and Investor Relationship Management | Investment Management |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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AFG | Banking and Financial Services | 238 | $69M | Australia | Oracle | Oracle CX Cloud | Customer Experience | 2020 |
In 2020 The Australian Finance Group implemented Oracle CX Cloud to consolidate mortgage brokerage information and modernize broker-facing tools as part of its Customer Experience initiative. The deployment targeted AFG's aggregator platform that supports roughly 3,000 brokers and consolidates access to approximately 4,000 mortgage products from about 50 lenders into a single, app like cloud portal.
The Oracle CX Cloud implementation centers on a cloud hosted portal and an embedded artificial intelligence recommendation engine, with functional capabilities focused on broker facing product search and comparison workflows, recommendation logic, and UX prototyping components. Oracle CX Cloud was configured to drive guided data collection and question prompts for brokers, enabling more efficient product drill down and recommendation orchestration within the Customer Experience layer.
Operational coverage was national and broker centric, consolidating lender product information and professional development offerings into the cloud hosted portal so brokers can compare circa 100 products per customer more quickly. The architecture emphasizes a single application surface for brokerage workflows and AI assisted decision support rather than multiple disparate interfaces.
Ekulus Consulting supported the implementation using a design thinking based methodology, including customer surveys and interviews, rapid prototyping by IT teams, and iterative user group testing to refine processes and UX. The phased, user driven approach restructured broker workflows around the new portal and AI guidance.
AFG described the AI engine as helping brokers collect the right information, ask the right questions, and operate as a recommendation engine, making the drill down process quicker and arguably more accurate, with an explicit goal of shifting broker time toward customer engagement and advisory work rather than document facilitation.
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Bank of Guam | Banking and Financial Services | 529 | $108M | United States | Oracle | Oracle CX for Financial Services | CRM and Investor Relationship Management | 2020 |
In 2020, Bank of Guam implemented Oracle CX for Financial Services. The deployment of Oracle CX for Financial Services addressed CRM and Investor Relationship Management needs by centralizing customer engagement across contact-center, marketing, and sales channels in the Western Pacific region.
Bank of Guam deployed Oracle Cloud CX Sales, Marketing with Eloqua, and Service modules to unify contact-center, marketing, and sales data across channels and enable personalized outreach. The implementation emphasized customer data consolidation, campaign orchestration, and case management capabilities aligned to banking customer lifecycle workflows.
Integrations focused on unifying multichannel contact-center inputs and marketing automation streams into a single customer profile, enabling sales and service teams to access consistent account and interaction histories. Operational coverage included retail banking customer service, marketing outreach programs, and sales pipeline management across the bank's regional footprint.
The multiyear rollout was executed with Ekulus Consulting, with phased deployment across functions and governance to centralize CRM ownership and standardize workflows between sales, marketing, and contact-center operations. Change management included coordination of process handoffs and system access controls to align service and marketing processes with the new platform.
The project delivered explicit operational outcomes, achieving 97% customer satisfaction, approximately 75% increase in agent productivity, and a roughly 90% reduction in unresolved incidents after rollout. These results were reported following the multiyear implementation of Oracle CX for Financial Services with Ekulus Consulting.
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