Kirkland, H9H4M7, QC,
Canada
Global Vision
Global Vision, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Global Vision collaboration with software players such as Weborama empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Global Vision | Weborama | Weborama Data Management Platform | Data Management Platform | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
UAZ Russia | Automotive | 10000 | $450M | Russia | Weborama | Weborama Data Management Platform | Data Management Platform | 2017 |
In 2017, UAZ Russia implemented the Weborama Data Management Platform to centralize audience analytics and campaign tracking for its marketing and advertising teams. The deployment used Weborama Audience Manager WAM and Weborama Campaign Management WCM as the core components within the Data Management Platform, configured to analyze audience behavior, build segmented targeting and manage ad campaign tracking across digital channels.
The implementation emphasized functional modules for audience analytics, deterministic and probabilistic segmentation, targeting rule orchestration, and campaign measurement workflows. Weborama Audience Manager WAM delivered audience building and segmentation capabilities while Weborama Campaign Management WCM handled campaign tagging and tracking orchestration, with data collection and taxonomy alignment designed to feed the Data Management Platform for unified audience activation.
A large pilot was launched in October 2017 with the agency Global Vision to validate targeting logic and campaign measurement across digital channels, and to establish governance for audience taxonomies and campaign tracking processes. Operational scope focused on UAZ marketing and advertising functions, with the pilot serving as the control environment for rollout decisions and workflow standardization across digital campaign teams.
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Buyer Intent: Companies Evaluating Global Vision Services
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