Noida, 201307,
India
InfoAxon Technologies
InfoAxon Technologies, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. InfoAxon Technologies collaboration with software players such as In-House Applications empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| InfoAxon Technologies | In-House Applications | In-House CRM | CRM | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Yes Bank | Banking and Financial Services | 28000 | $1.8B | India | In-House Applications | In-House CRM | CRM | 2017 |
In 2017, Yes Bank deployed an In-House CRM as its CRM to centralize customer relationship management across retail and corporate segments. The deployment is embodied by Yes Bank Collaborative CRM YCCRM, an in-house application with collaboration-first capabilities designed to surface customer context to front-line staff and product teams.
The In-House CRM implementation emphasized collaborative CRM capabilities, notably discussion boards and templates that enable sharing of relevant customer information among relationship managers, service staff, and product teams. Operational CRM features were implemented to support routine customer interactions and service event notifications, while analytical CRM practices were selectively used for targeted customer handling and product design insights.
Architecturally the solution was delivered as an in-house application, integrated with digital and channel systems common in Indian banking, including internet banking, mobile banking, ATM functions, POS devices, and passbook printing machines, and it leveraged SMS alerting for significant customer service events. InfoAxon Technologies participated as the implementation partner for system integration and rollout support.
Governance and workflow changes centered on cross-functional collaboration, with templates and discussion boards driving more informed customer handling and proactive service processes. The implementation aimed to create higher customer value through coordinated staff and customer collaboration, and to extend CRM usage beyond operational touchpoints into collaborative scenarios across Yes Bank’s India operations.
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Buyer Intent: Companies Evaluating InfoAxon Technologies Services
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