Dublin, 43017, OH,
United States
Infoverity
Infoverity, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Infoverity collaboration with software players such as Informatica empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Infoverity | Informatica | Informatica Customer 360 | Customer Data Platform | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
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Discount Tires | Retail | 25000 | $5.2B | United States | Informatica | Informatica Customer 360 | Customer Data Platform | 2020 |
In 2020 Discount Tires implemented Informatica Customer 360 together with Informatica Data Quality as a Customer Data Platform to consolidate customer identity across retail CRM, ecommerce, and marketing channels. The deployment targeted a single customer view use case to support US store and contact center operations and to improve cross channel customer engagement workflows.
The implementation configured master data management and data quality capabilities in Informatica Customer 360 to ingest and reconcile more than 70 million customer records, applying matching and survivorship rules and standardized data cleansing to create trusted golden records. These configurations were oriented to reduce duplicate identities and operational noise in downstream CRM and marketing systems, and the initiative cut duplicate records by about 50 percent.
Infoverity led the end to end integration and data architecture work for the Informatica Customer 360 deployment, coordinating data ingestion pipelines and persistent record synchronization into CRM, marketing, ecommerce, and contact center channels. Operational coverage explicitly included US retail stores and contact centers, with the platform embedded into CRM and call center process areas to provide a unified customer profile for front line and digital channels.
Governance and process changes accompanied the rollout, with Infoverity establishing data stewardship practices and standardized master data processes to sustain the single view. The final state centralized customer master records in Informatica Customer 360 as the authoritative reference for CRM, ecommerce, and marketing functions.
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Buyer Intent: Companies Evaluating Infoverity Services
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