Stockholm, 11829,
Sweden
Iprospect
Iprospect, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Iprospect collaboration with software players such as Google empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Iprospect | Google Ads | Digital Advertising Platform | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
IKEA UK | Retail | 11000 | $2.6B | United Kingdom | Google Ads | Digital Advertising Platform | 2018 |
In 2018 IKEA UK implemented Google Search Ads 360 integrated with Google Ads as its Digital Advertising Platform to automate bidding and manage Shopping and Search campaigns. The deployment targeted conversion of online traffic and driving store visits across the United Kingdom and Ireland, and the program was executed by iProspect.
The implementation configured adaptive shopping campaigns and smart bidding to automate bid management and to align spend with inventory-driven signals. Accounts were grouped by device and geography to enable differentiated bidding and reporting across mobile and desktop and to support regional market segmentation. Centralized reporting in Search Ads 360 streamlined cross-account measurement and inventory-driven budget allocation.
Integrations included direct linkage between Google Search Ads 360 and Google Ads, enabling campaign execution and bid automation from a centralized interface. Inventory-driven budget allocation used product feed and availability signals to adjust campaign budgets and to prioritize Shopping listings. Operational scope covered ecommerce marketing and store operations teams across the United Kingdom and Ireland.
Governance and rollout were led by iProspect, who phased the deployment while grouping accounts by device and geography and applying adaptive shopping and smart bidding to streamline reporting and budget flows. Reported outcomes from the deployment included a 68% increase in ROAS, a 114% increase in online revenue and a 232% increase in store visits across the United Kingdom and Ireland.
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Buyer Intent: Companies Evaluating Iprospect Services
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||