St. Petersburg, 33701, FL,
United States
iSOCRATES
iSOCRATES, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. iSOCRATES collaboration with software players such as FatTail empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| iSOCRATES | FatTail | FatTail AdBook+ | Digital Advertising Platform | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
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Astrologyzone | Media | 15 | $5M | United States | FatTail | FatTail AdBook+ | Digital Advertising Platform | 2021 |
In 2021, AstrologyZone implemented FatTail AdBook+, a Digital Advertising Platform, to enable deal-based programmatic guaranteed and preferred deals. AstrologyZone is a B2C publisher based in the United States with a small editorial and ad operations team, and the deployment targeted commercial ad operations and revenue functions rather than editorial systems.
The implementation centered on FatTail AdBook+ and specifically its programmatic direct module AdBookPSP, enabling the publisher to list inventory for programmatic guaranteed and preferred deals and to manage deal workflows in a marketplace model. Configuration work emphasized publisher-side deal setup, marketplace listing, and direct deal negotiation and confirmation capabilities consistent with programmatic direct workflows, along with standard reporting and deal lifecycle controls expected in a Digital Advertising Platform.
The deployment was completed with managed services support from iSOCRATES, which assisted with onboarding, configuration, and operationalizing direct deal processes for ad ops. Post rollout AstrologyZone executed its first direct deal through the AdBookPSP marketplace, establishing a new procedural path for seller-side programmatic transactions and shifting direct deal intake and governance into the AdBookPSP workflow.
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