Anzegem, 8572,
Belgium
leadstreet
leadstreet, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. leadstreet collaboration with software players such as HubSpot empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| leadstreet | HubSpot | HubSpot CMS | Web Content Management | Content Management |
| leadstreet | HubSpot | Hubspot Marketing Automation | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Liantis | Professional Services | 1500 | $300M | Belgium | HubSpot | HubSpot CMS | Web Content Management | 2019 |
In 2019, Liantis implemented HubSpot CMS as its Web Content Management platform to support an Inbound Marketing Strategy, Optimization and Migration program. The project was executed with SI leadstreet and focused on consolidating two existing brands, Zenito and ADMB, into a single Liantis HubSpot portal and blog.
The HubSpot CMS deployment included design and configuration of web templates for the corporate blog, landing pages and newsletter assets, plus lead nurture campaign orchestration and workflow configuration. Implemented functional capabilities covered campaign workflows, contact and property management, email templates, landing page and blog templates, and lead nurturing sequences in HubSpot CMS.
The engagement entailed migration of all existing blogs, landing pages, workflows and contact properties from Zenito and ADMB into the unified Liantis portal, with content provenance spanning blogs created in 2016 and 2017 and a brand merge completed in 2018 prior to the 2019 consolidation. Technologies and front-end tooling used in the implementation included HubSpot and JQuery, and the scope centered on marketing and digital content operations responsible for inbound demand generation.
Governance and rollout were structured around a merged content repository and single HubSpot portal, with leadstreet providing implementation design, inbound marketing optimization and migration execution. The effort emphasized consolidation of assets, standardization of workflows and centralization of content management in HubSpot CMS without introducing new third party systems.
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Liantis | Professional Services | 1500 | $300M | Belgium | HubSpot | Hubspot Marketing Automation | Marketing Automation | 2019 |
In 2019, Liantis engaged leadstreet to implement Hubspot Marketing Automation as the primary Marketing Automation platform to consolidate inbound marketing and brand presence after the corporate rebrand. The engagement centered on merging two previously separate brand portals, Zenito and ADMB, into a single Liantis HubSpot portal and unified blog, establishing a single source of truth for inbound content and lead capture.
The implementation delivered Hubspot Marketing Automation with configured web templates for the consolidated blog, landing pages, and newsletter layouts, plus lead nurture campaigns and workflow automation. Functional capability workstreams included content migration, contact property rationalization, workflow orchestration for lead nurturing, and campaign template design to support ongoing inbound demand generation.
Technically the project migrated all existing blogs, landing pages, workflows, and CRM properties from the two brand instances into one HubSpot portal, using HubSpot platform tooling and front-end enhancements with JQuery as referenced by the implementation team. leadstreet served as the system integrator and implementation partner, owning design, migration sequencing, and template development while Liantis centralized marketing operations across the new brand.
Governance and rollout focused on inbound marketing strategy, optimization, and staged migration, with content mapping and property consolidation to preserve lead history and workflow logic during cutover. The program emphasized operationalizing the Marketing Automation platform for marketing and demand generation teams, aligning content, templates, and automated nurture flows under a single HubSpot instance to support unified marketing processes.
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