Melbourne, 3000, VIC,
Australia
MakeSense Australia
MakeSense Australia, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. MakeSense Australia collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| MakeSense Australia | Salesforce | Salesforce Loyalty Management | Customer Loyalty | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Dusk Australasia | Retail | 500 | $89M | Australia | Salesforce | Salesforce Loyalty Management | Customer Loyalty | 2024 |
In 2024, Dusk Australasia deployed Salesforce Loyalty Management in a Customer Loyalty implementation to unify loyalty across its physical and digital retail footprint. The deployment targeted more than 140 stores and Dusk's e-commerce platforms, establishing a single loyalty orchestration layer for in-store and online transactions.
Salesforce Loyalty Management was configured to provide real-time point accrual and redemption, loyalty balance management, offer orchestration and POS transaction integration to support faster, more accurate checkouts. Configuration emphasized transactional workflows and membership management to ensure consistent reward behavior across channels.
MakeSense Australia delivered the MuleSoft integration architecture to connect Salesforce Loyalty Management with Dusk's e-commerce systems, inventory systems and point-of-sale systems, enabling real-time exchange of transaction events, inventory status and loyalty updates. The integration approach unified loyalty, e-commerce and inventory across stores and online platforms so loyalty operations could run seamlessly across channels.
Operational scope included store operations, online merchandising and POS teams, with centralized orchestration of loyalty rules and transactional routing to maintain consistent customer experience. The integrated solution enabled real-time point accrual and redemption and faster, more accurate transactions at POS as described in the implementation case study.
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Buyer Intent: Companies Evaluating MakeSense Australia Services
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