Marketing Cube
176 Cumberland St,
The Rocks, 2000, NSW,
Australia
The Rocks, 2000, NSW,
Australia
61 2 8244-0007
Professional Services
Marketing Cube
List of Software Implementations where Marketing Cube is Reseller or System Integrator
Marketing Cube, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Marketing Cube collaboration with software players such as Oracle empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Marketing Cube is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
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| Marketing Cube | Oracle | Oracle Analytics Cloud | Analytics and BI | Analytics and BI |
| Marketing Cube | Oracle | Oracle CX Cloud | Customer Experience | CRM |
| Marketing Cube | Oracle | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM |
| Marketing Cube | Oracle | Oracle Service Cloud (ex RightNow) | Customer Support | CRM |
List of Software Implementations where Marketing Cube is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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The University of Auckland | Education | 6446 | $949M | New Zealand | Oracle | Oracle Analytics Cloud | Analytics and BI | 2021 | In 2021, the University of Auckland deployed Oracle Analytics Cloud as a central component of an Analytics and BI initiative to consolidate marketing and recruitment data during Covid related disruptions. The rapid shift to a digital-first marketing model required a platform capable of compiling cross-channel engagement data to support the Open Day Online conversion funnel and prospective student engagement. Oracle Analytics Cloud was configured to provide data modeling, visualization, self-service dashboards, automated reporting and attribution workflows to support marketing and communications decision making. The implementation emphasized end to end analytics capabilities, enabling marketers to profile prospective student cohorts, trace decision funnels and support personalized engagement across campaign touchpoints. The implementation integrated Oracle Eloqua for marketing automation, Oracle CX Service for service and engagement signals, and the ON24 event management platform, consolidating event, campaign and service data into Oracle Analytics Cloud. Marketing Cube acted as the implementation partner, coordinating the ten week delivery that connected event telemetry, email engagement and service interactions into a unified analytics pipeline. Operational coverage focused on the centralised marketing and communications function, with direct impact on student recruitment and digital event management. Governance and process changes centered on a lean, centralised marketing team standardizing measurement and ROI practices, and reviewing how online and in person engagement are blended going forward. The rapid rollout delivered explicit outcomes reported by the university, including 90% lead pool growth, over 275,000 minutes consumed online, a return of 234 dollars for every 1 dollar spent and recognition as an Oracle Markie Awards finalist for the Upshot Award. The University of Auckland Oracle Analytics Cloud implementation therefore combined Analytics and BI tooling, cross-application integration and centralized marketing governance to create a data driven model for future digital events. | |
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The University of Auckland | Education | 6446 | $949M | New Zealand | Oracle | Oracle CX Cloud | Customer Experience | 2021 | In 2021, the University of Auckland implemented Oracle CX Cloud to accelerate a Customer Experience shift for student recruitment and engagement during Covid related restrictions. The implementation was recognized globally when the University became a finalist in the Oracle Markie Awards Upshot Award, reflecting data integration and analytics applied to marketing and customer experience programs. The deployment united Oracle Eloqua for marketing automation, Oracle Analytics for centralized reporting and insight, and Oracle CX Service for service orchestration, integrated with the ON24 event management platform to deliver a fully digital Open Day experience. Marketing Cube acted as the implementation partner, and the combined configuration emphasized data capture, lead orchestration, personalized engagement workflows, and analytics driven segmentation within Oracle CX Cloud. Operational scope centered on the University communications and marketing functions and the student recruitment funnel, converting an on campus flagship Open Day into a digital event in ten weeks. The lean, centralized marketing team governed content, measurement, and audience workflows, and the program informed a revised approach to blending online and in person engagement across future recruitment activities. Outcomes reported by the University were explicit, with 90% lead pool growth, over 275,000 minutes consumed online, and a stated return of 234 dollars for every 1 dollar spent. Oracle CX Cloud, combined with Eloqua, Oracle Analytics, Oracle CX Service and ON24, under Marketing Cube guidance, delivered an integrated Customer Experience platform that enabled deeper behavioral insight and personalized outreach for prospective students. | |
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The University of Auckland | Education | 6446 | $949M | New Zealand | Oracle | Oracle Service Cloud (ex RightNow) | Customer Support | 2021 | In 2021, the University of Auckland implemented Oracle Service Cloud (ex RightNow) to support Customer Support as part of a rapid digital pivot during Covid related restrictions on international and on-campus activity. Marketing Cube acted as the systems integrator on the program and the university completed a compressed delivery cycle, integrating Oracle Eloqua, Oracle Analytics, Oracle CX Service and the ON24 event management platform to enable a purely digital Open Day experience in ten weeks. The Oracle Service Cloud (ex RightNow) deployment focused on standard Customer Support capabilities including multichannel case management, knowledge base driven self-service, and contact center orchestration to handle inquiries generated by the virtual Open Day. Configuration work emphasized data capture and personalization workflows so that engagement signals from ON24 and Eloqua could be surfaced in service cases and used to tailor follow up across marketing and admissions funnels. Integrations linked event engagement and marketing automation streams into a centralized analytics fabric, with Oracle Analytics used to compile cross platform datasets and drive insights back into Oracle Service Cloud for operational routing and personalization. Operational coverage centered on the central communications and marketing team, with processes extended to admissions stakeholders to align prospective student enquiry handling and nurture sequences. Governance and process changes included centralizing measurement and data stewardship within the marketing team, and revising how online and in person engagement are blended across the customer journey. Outcomes explicitly reported by the university included 90% lead pool growth, over 275,000 minutes consumed online, a $234 return for every $1 spent, and recognition as a finalist in the Oracle Markie Awards Upshot category for integrated data and analytics. | |
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Education | 6446 | $949M | New Zealand | Oracle | Oracle Marketing Cloud (Eloqua) | Marketing Automation | 2021 |
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IT Decision Makers and Key Stakeholders at Marketing Cube
| First Name | Last Name | Title | Function | Department | Phone | |
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Buyer Intent: Companies Evaluating Marketing Cube Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Marketing Cube software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Marketing Cube System Integrator / VAR Profile
Marketing Cube is a system integrator and technology consulting firm headquartered in The Rocks, Australia, with approximately 20 employees and annual revenues of $2M.
Marketing Cube implements and supports enterprise applications across markets such as Analytics and BI and CRM.
APPS RUN THE WORLD tracks 4 verified Marketing Cube software implementations across industries and regions, including: The University of Auckland where Marketing Cube implemented Oracle Analytics Cloud, The University of Auckland where Marketing Cube implemented Oracle CX Cloud, and The University of Auckland where Marketing Cube implemented Oracle Service Cloud (ex RightNow).
Marketing Cube has a strategic VAR/SI partnership with Oracle, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Marketing Cube partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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