Marketing Cube
176 Cumberland St,
The Rocks, 2000, NSW,
Australia
The Rocks, 2000, NSW,
Australia
61 2 8244-0007
Professional Services
Marketing Cube
List of Software Implementations where Marketing Cube is Reseller or System Integrator
Marketing Cube, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Marketing Cube collaboration with software players such as Oracle empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Marketing Cube is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Marketing Cube | Oracle | Oracle Analytics Cloud | Analytics and BI | Analytics and BI |
| Marketing Cube | Oracle | Oracle CX Cloud | Customer Experience | CRM |
| Marketing Cube | Oracle | Oracle Marketing Cloud (Eloqua) | Marketing Automation | CRM |
| Marketing Cube | Oracle | Oracle Service Cloud (ex RightNow) | Customer Support | CRM |
List of Software Implementations where Marketing Cube is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
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The University of Auckland | Education | 6446 | $949M | New Zealand | Oracle | Oracle Service Cloud (ex RightNow) | Customer Support | 2021 | In 2021, the University of Auckland implemented Oracle Service Cloud (ex RightNow) to support Customer Support as part of a rapid digital pivot during Covid related restrictions on international and on-campus activity. Marketing Cube acted as the systems integrator on the program and the university completed a compressed delivery cycle, integrating Oracle Eloqua, Oracle Analytics, Oracle CX Service and the ON24 event management platform to enable a purely digital Open Day experience in ten weeks. The Oracle Service Cloud (ex RightNow) deployment focused on standard Customer Support capabilities including multichannel case management, knowledge base driven self-service, and contact center orchestration to handle inquiries generated by the virtual Open Day. Configuration work emphasized data capture and personalization workflows so that engagement signals from ON24 and Eloqua could be surfaced in service cases and used to tailor follow up across marketing and admissions funnels. Integrations linked event engagement and marketing automation streams into a centralized analytics fabric, with Oracle Analytics used to compile cross platform datasets and drive insights back into Oracle Service Cloud for operational routing and personalization. Operational coverage centered on the central communications and marketing team, with processes extended to admissions stakeholders to align prospective student enquiry handling and nurture sequences. Governance and process changes included centralizing measurement and data stewardship within the marketing team, and revising how online and in person engagement are blended across the customer journey. Outcomes explicitly reported by the university included 90% lead pool growth, over 275,000 minutes consumed online, a $234 return for every $1 spent, and recognition as a finalist in the Oracle Markie Awards Upshot category for integrated data and analytics. | |
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The University of Auckland | Education | 6446 | $949M | New Zealand | Oracle | Oracle Marketing Cloud (Eloqua) | Marketing Automation | 2021 | In 2021, the University of Auckland implemented Oracle Marketing Cloud (Eloqua) as a core Marketing Automation capability to pivot recruitment and applicant engagement to a digital-first model for its flagship Open Day Online. Marketing Cube served as the implementation partner and delivered the integrated solution in ten weeks. The deployment centered on Oracle Marketing Cloud (Eloqua) to provide event-driven campaign orchestration, lead capture and segmentation, personalized nurture workflows, and analytics-driven reporting. Configuration emphasized data capture from virtual event interactions, audience segmentation for targeted messaging, and automated follow-up journeys consistent with Marketing Automation functional patterns. Architecturally the implementation integrated Oracle Eloqua with Oracle Analytics, Oracle CX Service and the ON24 event management platform to centralize engagement signals, unify event telemetry, and feed analytics and service workflows. Operational scope was focused on the University’s centralised marketing team and the Open Day Online site, enabling consistent cross-channel profiling and personalization of prospective student experiences. Governance and process changes consolidated measurement and created an end-to-end view of the customer journey and decision funnel, prompting a review of how the University blends online and in-person engagement. Outcomes reported by the University include 90% growth in the lead pool, over 275,000 minutes consumed online, a $234 return for every $1 spent, and recognition as a finalist in the Oracle Markie Awards Upshot Award for integrated data and analytics. | |
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The University of Auckland | Education | 6446 | $949M | New Zealand | Oracle | Oracle CX Cloud | Customer Experience | 2021 | In 2021, the University of Auckland implemented Oracle CX Cloud to accelerate a Customer Experience shift for student recruitment and engagement during Covid related restrictions. The implementation was recognized globally when the University became a finalist in the Oracle Markie Awards Upshot Award, reflecting data integration and analytics applied to marketing and customer experience programs. The deployment united Oracle Eloqua for marketing automation, Oracle Analytics for centralized reporting and insight, and Oracle CX Service for service orchestration, integrated with the ON24 event management platform to deliver a fully digital Open Day experience. Marketing Cube acted as the implementation partner, and the combined configuration emphasized data capture, lead orchestration, personalized engagement workflows, and analytics driven segmentation within Oracle CX Cloud. Operational scope centered on the University communications and marketing functions and the student recruitment funnel, converting an on campus flagship Open Day into a digital event in ten weeks. The lean, centralized marketing team governed content, measurement, and audience workflows, and the program informed a revised approach to blending online and in person engagement across future recruitment activities. Outcomes reported by the University were explicit, with 90% lead pool growth, over 275,000 minutes consumed online, and a stated return of 234 dollars for every 1 dollar spent. Oracle CX Cloud, combined with Eloqua, Oracle Analytics, Oracle CX Service and ON24, under Marketing Cube guidance, delivered an integrated Customer Experience platform that enabled deeper behavioral insight and personalized outreach for prospective students. | |
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Education | 6446 | $949M | New Zealand | Oracle | Oracle Analytics Cloud | Analytics and BI | 2021 |
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IT Decision Makers and Key Stakeholders at Marketing Cube
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Buyer Intent: Companies Evaluating Marketing Cube Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Marketing Cube software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Marketing Cube System Integrator / VAR Profile
Marketing Cube is a system integrator and technology consulting firm headquartered in The Rocks, Australia, with approximately 20 employees and annual revenues of $2M.
Marketing Cube implements and supports enterprise applications across markets such as CRM and Analytics and BI.
APPS RUN THE WORLD tracks 4 verified Marketing Cube software implementations across industries and regions, including: The University of Auckland where Marketing Cube implemented Oracle Service Cloud (ex RightNow), The University of Auckland where Marketing Cube implemented Oracle Marketing Cloud (Eloqua), and The University of Auckland where Marketing Cube implemented Oracle CX Cloud.
Marketing Cube has a strategic VAR/SI partnership with Oracle, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Marketing Cube partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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