Mds
Mds, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Mds collaboration with software players such as Pimcore Software, OrientDB and empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
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| Mds | Pimcore Software | Pimcore CDP | Customer Data Platform | CRM |
| Mds | OrientDB | OrientDB Document & Graph Database | Database Management | IaaS |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Liebherr-Hausgeraete | Manufacturing | 202 | $58M | United Kingdom | Pimcore Software | Pimcore CDP | Customer Data Platform | 2020 |
In 2020, Liebherr-Hausgeraete deployed Pimcore CDP to support the G8 crawler Digital Product Launcher, using Customer Data Platform capabilities to drive a marketing and CRM focused product launch in Austria. The Pimcore CDP implementation was delivered with solution partner MDS and combined Pimcore DXP features with CDP functionality to enable personalized access management and behavior-driven content delivery for the campaign.
The implementation instantiated a Digital Product Launcher module that issued personalized access codes and captured behavioral tracking to tailor content and capture leads, integrating content personalization and session-level tracking into campaign workflows. Pimcore CDP was configured to manage visitor identification and campaign-triggered access, and to persist lead records for downstream CRM processes.
Integrations included a direct operational feed into Liebherr’s Li-Vision customer management system and analytics platforms, creating a data flow from web behavior and access events into CRM and analytics for lead handling and measurement. The operational scope centered on the Austria G8 crawler launch, supporting marketing and CRM teams during the go-live period and aligning web interactions with Li-Vision customer records.
Governance and rollout were campaign driven, with MDS listed as the implementation partner on the case study and the system going live for the 2020 product launch. The project produced explicit outcomes of delivering personalized access codes and behavioral tracking to tailor content and capture leads, while maintaining integration points with Li-Vision and analytics for ongoing lead management.
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Liebherr-Hausgeraete | Manufacturing | 202 | $58M | United Kingdom | OrientDB | OrientDB Document & Graph Database | Database Management | 2019 |
In 2019, Liebherr-Hausgeraete implemented OrientDB Document & Graph Database. The OrientDB Document & Graph Database, classified under Database Management, was deployed by Pimcore to persist conversation logic and product relationships for an online product advisor and chatbot that supports customer service and customer experience in Germany.
Deployment embedded OrientDB as a combined document and graph store within the Pimcore application layer, modeling products, attributes, dialogue states and product-to-product relationships as nodes and edges, while using document records for rich product metadata and attribute indexing. Functional modules explicitly used included conversation state management, relationship mapping for recommendation logic, and attribute-level discoverability indexing.
Integrations connected the OrientDB-backed advisor to the customer-facing website through Pimcore's front end, enabling runtime graph lookups for conversational responses and product attribute retrieval. Operational scope focused on customer service and digital experience teams in Germany, covering online advisory workflows and customer-facing product discovery rather than internal ERP or procurement functions.
Mds participated as an implementation partner alongside Pimcore for the OrientDB deployment, supporting rollout and system integration activities. According to the Pimcore case study, the implementation improved site engagement and increased time on page and product attribute discoverability.
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Buyer Intent: Companies Evaluating Mds Services
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