Novel Media Germany
Novel Media Germany, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Novel Media Germany collaboration with software players such as Vizrt empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Novel Media Germany | Vizrt | Vizrt Viz Engine | Video Editing | Content Management |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
European League of Football | Leisure and Hospitality | 80 | $30M | Germany | Vizrt | Vizrt Viz Engine | Video Editing | 2023 |
In 2023, European League of Football adopted Vizrt Live Production with Vizrt Viz Engine rendering for cloud-based live productions of its 2023 season, enabling remote control of graphics and augmented reality across approximately 100 games. The implementation uses Vizrt Viz Engine as the core rendering component within the Video Editing category to centralize graphics rendering and on-air compositing for multi-venue sports broadcasts.
The deployment is operated from Munich, Germany, and was implemented with support from Novel Media Germany as the systems integrator. Architecture and operations are cloud-centric, with remote production workflows that allow centralized control of graphics layers, AR elements, and playout orchestration, reducing the need for full production crews at each venue.
Functional capabilities implemented include remote graphics control, augmented reality rendering, and advanced data-driven on-air graphics feeds, with configuration to support multi-language feeds for the league. Operational scope covered live production and broadcast operations for roughly 100 games in the season, consolidating graphics authoring, rendering, and feed switching into a single cloud-based pipeline.
Governance and workflow changes focused on centralizing live-control responsibilities in Munich, shifting field teams to camera and contribution roles while broadcast operations managed graphics and language variants remotely. The deployment delivered major cost and carbon savings while improving multi-language feeds and advanced data-driven on-air graphics, aligning the European League of Footballs broadcast production with cloud-first Video Editing workflows.
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