Los Angeles, 91403, CA,
United States
Oxford Road
Oxford Road, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Oxford Road collaboration with software players such as Marpipe empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Oxford Road | Marpipe | Marpipe Platform | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Moink | Retail | 25 | $10M | United States | Marpipe | Marpipe Platform | Marketing Automation | 2023 |
In 2023, Moink implemented the Marpipe Platform as a Marketing Automation solution. The subscription meat service engaged audio agency Oxford Road to run Marpipe multivariate image tests and to translate visual winners into audio creative, executing the initiative across United States paid media and audio placements. This deployment linked creative experimentation to cross channel campaign execution and positioned the Marpipe Platform to feed creative decisioning into production workflows.
Implementation centered on multivariate image testing and creative scoring capabilities in the Marpipe Platform, capturing variant performance and audience signals to identify high performing visuals. Those insights were operationalized to inform audio scripts and creative direction, aligning visual creative learnings with audio production workflows and iterative creative optimization. Configuration emphasized creative analytics and variant level attribution to guide content production and media targeting decisions.
Moink worked directly with Oxford Road as the implementation agency to run tests and convert results into audio assets while Marpipe provided the testing and analytics capability. Operational coverage included Facebook paid social campaigns and audio and podcast placements in the United States, with creative packages produced and deployed for those channels. The workflow bridged creative testing, agency audio production, and paid media execution so that visual test winners drove cross channel creative iterations.
Governance combined Moink marketing stakeholders and Oxford Road to translate test outputs into production briefs and enable rapid creative iterations and go to market changes. The marketing initiative returned large efficiency gains, Facebook campaigns dropped approximately 30 percent below CPA goal, and audio and podcast placements saw CPS and CPA fall by nearly 60 to 70 percent after applying Marpipe driven insights.
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