Des Moines, 50266, IA,
United States
Strategic America
Strategic America, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Strategic America collaboration with software players such as MarketSnare empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Strategic America | MarketSnare | MarketSnare CRM | CRM | CRM |
| Strategic America | MarketSnare | MarketSnare Platform | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Pella | Manufacturing | 8000 | $1.3B | United States | MarketSnare | MarketSnare CRM | CRM | 2021 |
In 2021, Pella implemented MarketSnare CRM to deliver localized websites and coordinated multi channel local marketing across its dealer and showroom network in the United States and Canada. The deployment used MarketSnare CRM as a centralized platform to provision localized web presences and measurement for individual dealers while maintaining brand controls at the corporate level. Strategic America served as the system integrator during rollout.
Functionally the implementation emphasized localized site delivery, integrated appointment scheduling, and local lead analytics tied to dealer level web activity. Module usage for local lead management and CRM is inferred from the case study evidence that describes integrated appointment scheduling and consolidated local lead analytics rather than from explicit module names. The configuration appears to support local lead routing and measurement workflows to improve local search visibility and web lead generation.
Integrations focused on coordinating web content and marketing campaigns across Pella showrooms and dealers, and on channeling leads into dealer level workflows and reporting. Operational scope explicitly covered dealer and showroom marketing teams across United States and Canada, and impacted local marketing, showroom sales, and regional digital marketing operations. The architecture described is a centralized platform with local instances or site provisioning for dealers, enabling consistent analytics and campaign coordination.
Governance centered on centralized platform controls paired with delegated local management to standardize measurement and allow local marketing autonomy, with Strategic America supporting rollout and integration activities. Outcomes reported in the case study included improved local search visibility and web leads up approximately 35 percent on average. The narrative frames MarketSnare CRM as the CRM platform coordinating local digital marketing, lead capture, and dealer level measurement.
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Pella | Manufacturing | 8000 | $1.3B | United States | MarketSnare | MarketSnare Platform | Marketing Automation | 2016 |
In 2016, Pella implemented the MarketSnare Platform as a Marketing Automation solution to power coordinated local websites and multi-channel local marketing for showrooms across the United States and Canada. The deployment targeted showroom-level digital presence and lead generation, balancing corporate template control with localized content and promotional execution at the market level.
Pella configured the MarketSnare Platform to run localized websites, local SEO, business listings management, and analytics with call and website tracking. These functional capabilities were used to orchestrate multi-channel local marketing workflows, capture leads at the showroom level, and provide attribution data back to local marketing teams.
Operational coverage included Pella showrooms across the United States and Canada, impacting marketing, local sales, and showroom operations. Strategic America served as the system integrator responsible for the implementation and market rollout, providing program management and deployment coordination across regional teams.
Governance established centralized template and brand controls alongside permissioned local access for content and listings updates, enabling coordinated yet locally executed campaigns. The case study reports web-generated leads increased on average approximately 35 percent, with some markets achieving up to approximately 85 percent of goal, outcomes attributed to the coordinated local websites and multi-channel local marketing driven by the MarketSnare Platform.
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Buyer Intent: Companies Evaluating Strategic America Services
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