Ahmedabad, 380015,
India
Tatvic Analytics
Tatvic Analytics, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Tatvic Analytics collaboration with software players such as Wingify empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Tatvic Analytics | Wingify | Wingify VWO Personalization | Personalization and Product Recommendations | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Home Centre India | Retail | 370 | $60M | India | Wingify | Wingify VWO Personalization | Personalization and Product Recommendations | 2023 |
In 2023, Home Centre India deployed Wingify VWO Personalization to run a Q&A guided navigation popup targeted at first time mobile visitors as part of a digital commerce experiment in Bangalore, India. The work was executed within the e-commerce marketing function and sits in the Personalization and Product Recommendations category, using the Wingify VWO Personalization application to drive onsite engagement and remarketing workflows.
Tatvic Analytics partnered on the implementation, configuring VWO segmentation and targeting rules to identify first time mobile visitors and trigger the Q&A guided navigation popup on entry. The deployment leveraged VWO segmentation, targeting, and experimentation capabilities to orchestrate the popup flow and visitor cohorts, adapting messages and navigation guidance based on visitor segment membership.
Operational coverage focused on mobile UX for visitors in Bangalore, with the initiative touching acquisition, onsite engagement, and remarketing touchpoints in the commerce funnel. Governance was managed jointly by Tatvic Analytics and the Home Centre marketing team, with experiment configuration, audience definitions, and iterative tuning of popup triggers and content.
The experiment using Wingify VWO Personalization produced a reported lift in purchase conversions of 10 percent, demonstrating the effect of targeted Q&A guided navigation on mobile conversion behavior for the tested segment.
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Buyer Intent: Companies Evaluating Tatvic Analytics Services
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