Reading, RG1 8BT,
United Kingdom
Tealium
Tealium, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Tealium collaboration with software players such as Acxiom empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Tealium | Acxiom | Acxiom Data | Customer Data Platform | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight | Insight Source |
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South Western Railway | Transportation | 4500 | $1.4B | United Kingdom | Acxiom | Acxiom Data | Customer Data Platform | 2021 | In 2021, South Western Railway engaged Acxiom Data alongside technology partner Tealium to build a customer data platform. The deployment targeted Marketing/CRM (travel) and was announced in July 2021, with the engagement expected to go live that year. The core objective was to consolidate passenger data into a single 360° customer view to improve targeting and campaign efficiency across UK touchpoints. Acxiom Data was configured to provide unified customer profiling, identity resolution, segmentation and audience activation, and analytics to support personalised customer experiences. Acxiom’s professional services led the implementation and worked with Tealium’s CDP capabilities to provision data ingestion, profile unification and activation pipelines. Configuration emphasis included consent management and data governance controls aligned to passenger marketing and CRM requirements. Operational coverage focused on marketing and CRM business functions, unifying data across UK touchpoints to enable campaign targeting, segmentation and activation workflows. Governance and rollout activities were managed by Acxiom professional services in coordination with Tealium, with phased channel activation planned for 2021. South Western Railway Acxiom Data Marketing/CRM (travel) describes the company application category business function relationship, centralizing passenger data for analysis and activation within marketing and CRM. |
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Buyer Intent: Companies Evaluating Tealium Services
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