212 Motor Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by 212 Motor and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 212 Motor employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that 212 Motor has purchased the following applications: Chartbeat for Analytics and BI in 2012, Greenhouse ATS for Applicant Tracking System in 2020, Amazon EC2 for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems 212 Motor is running and its propensity to invest more and deepen its relationship with Chartbeat , Greenhouse , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing 212 Motor revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for 212 Motor intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Chartbeat | Legacy | Chartbeat | Analytics and BI | Analytics and BI | n/a | 2012 | 2012 |
In 2012, 212 Motor deployed Chartbeat on its website. 212 Motor uses Chartbeat as an Analytics and BI solution for website audience measurement and editorial decisioning.
Deployment is implemented through client side tagging that streams event and heartbeat signals to Chartbeat cloud services, delivering live dashboards and page level engagement metrics. The Chartbeat application is configured to surface live visitor counts, referral source tracking, attention time signals, and content performance dashboards, aligning with common Analytics and BI capabilities for web publishers. Configuration remains lightweight and proportionate to a 10 person professional services organization, focusing on site instrumentation and dashboard visibility.
Operational ownership is concentrated within digital and editorial functions, with Chartbeat dashboards informing publishing cadence and headline and placement testing workflows. Governance emphasizes shared dashboard access and routine monitoring, favoring rapid editorial decision cycles over formal BI program bureaucracy. The implementation scope is limited to the corporate website and does not reference integrations with other enterprise systems.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, 212 Motor implemented Greenhouse ATS to capture candidate applications and manage hiring workflows directly through its corporate website. Greenhouse ATS serves as the Applicant Tracking System for the company, centralizing job postings, application intake, and candidate lifecycle tracking for the recruiting function.
The implementation focused on core Applicant Tracking System capabilities commonly used by small professional services firms, including career site integration, embedded application forms, candidate profile management, and configurable interview stage workflows. Configuration emphasized lightweight role based access for hiring managers and a single HR owner model appropriate for a 10 employee organization based in Indonesia.
Operational coverage is limited to recruiting and hiring activities routed from the public website into Greenhouse ATS, with process governance implemented through defined interview stages, owner assignments, and standardized candidate status transitions. The deployment prioritizes direct web to ATS capture and centralized candidate records, enabling consistent hiring procedures without additional system integrations disclosed in the source.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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Application Performance Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2019 | 2019 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Artificial Intelligence Marketing | AI-Powered Application |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2015 | 2015 |
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Audio Video and Web Conferencing | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2022 | 2022 |
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Digital Signing | Content Management |
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2023 | 2023 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2023 | 2023 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2013 | 2013 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2023 | 2023 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2022 | 2022 |
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