Nine Network
Nine Network Technographics
Nine Network Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nine Network and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5500 Nine Network employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nine Network has purchased the following applications: Oracle PeopleSoft ERP for ERP Financial in 2016, Humanforce Ento Time and Attendance for Time and Attendance in 2017, GumGum for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nine Network is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Humanforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nine Network revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nine Network intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nine Network Tech Stack and Enterprise Applications
Nine Network ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle PeopleSoft ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016 Nine Network deployed Oracle PeopleSoft ERP as its ERP Financial application. Oracle PeopleSoft ERP was used by Channel 9 staff in Darwin NT to perform invoice data entry and coding as part of broadcast advertising billing workflows.
The implementation focused on core ERP Financial capabilities common to PeopleSoft deployments, with functional emphasis on accounts payable and invoicing data capture and general ledger posting related to advertising revenue items. Configuration work centered on invoice coding fields, data entry screens and transaction workflows that traffic coordinators used to record agency invoices and spot level billing details.
Operational use of Oracle PeopleSoft ERP sat alongside broadcast traffic and scheduling tools that staff reported using, specifically IBMS, Phoenix, Satin and Sales and Traffic, without claims of technical integration between those products. The deployment supported cross functional tasks across Traffic, Sales and Finance at the Darwin site, including filling ad breaks on the Gem channel and producing debriefs that referenced aired advertisements.
Governance and process controls emphasized centralized invoice data entry, adherence to confidentiality agreements and procedural handoffs between reception, traffic coordination and finance teams. Station level adoption during 2016 included documented procedures for invoice coding and release deadline coordination to ensure billing records were captured in Oracle PeopleSoft ERP.
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ERP Financial | ERP |
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2018 | 2019 |
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Nine Network HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Humanforce | Legacy | Humanforce Ento Time and Attendance | Time and Attendance | HCM | n/a | 2017 | 2017 |
In 2017, Nine Network implemented Humanforce Ento Time and Attendance. The deployment targeted workforce management for the Australian media group with approximately 5,500 employees and aligns with the Time and Attendance category, with the Humanforce Ento Time and Attendance application provisioned to centralize employee time capture and roster management across broadcast and production operations.
Functional modules were configured to include roster management, time capture, leave and absence tracking, and compliance reporting, each tailored to enforce attendance policies and complex shift rules common in media production. The implementation emphasized centralized timekeeping workflows, standardized roster approval and role-based access controls for managers and payroll staff, and generation of payroll-ready records to support downstream payroll processing and auditability.
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Nine Network AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Nine Network implemented GumGum on its public website as a web-facing marketing capability. This deployment is categorized under Artificial Intelligence Marketing and was provisioned to support digital advertising and audience engagement on the 9Now site.
The implementation focused on embedding GumGum scripts and page-level instrumentation to enable contextual targeting and visual intelligence capabilities typical of Artificial Intelligence Marketing solutions. Configuration work included tag placement, page-level targeting rules, and inference-driven content classification to align advertising inventory with page context and visual elements.
Operational coverage was limited to the Nine Network website, where the application interfaces with page delivery and ad rendering flows to influence creative selection and contextual ad placement. The deployment impacted marketing, digital advertising, and ad operations teams responsible for campaign setup, targeting rules, and monitoring of site-level ad behavior.
Governance centered on site-level tagging standards and ad operations workflows, with changes managed through existing digital marketing release processes. The narrative links Nine Network, GumGum, Artificial Intelligence Marketing, and marketing and advertising functions to clarify the implementation scope and operational ownership.
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Nine Network Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Nine Network CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2020 | 2020 |
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Nine Network ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Incident Management | ITSM |
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2018 | 2018 |
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Nine Network PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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Project Portfolio Management | PPM |
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2019 | 2019 |
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Nine Network IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Nine Network CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Nine Network
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Nine Network Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nine Network IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nine Network digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Nine Network Technographics
Nine Network is a Media organization based in Australia,
with around 5500 employees and annual revenues of $1.20 billion.
Nine Network operates a diverse technology stack with applications such as
Oracle PeopleSoft ERP, Humanforce Ento Time and Attendance and GumGum,
covering areas like ERP Financial, Time and Attendance and Artificial Intelligence Marketing.
Nine Network has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Humanforce and GumGum.
Nine Network recently adopted applications including
Qualtrics CustomerXM in 2023, Adobe Experience Cloud in 2021 and Adobe Analytics Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nine Network’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nine Network’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nine Network technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.