AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Abbaka Tech Stack and Enterprise Applications

AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zendesk Legacy Zendesk Chat Chatbots and Conversational AI AI-Powered Application n/a 2017 2017
In 2017, Abbaka implemented Zendesk Chat on its website. The deployment embeds the Zendesk Chat web widget into its public site to provide live conversational engagement, classified under Chatbots and Conversational AI. The configuration is cloud hosted and scoped to handle inbound web inquiries from visitors to the BluestarCooking.com site, with the application name Zendesk Chat used to capture session transcripts and agent interactions. This implementation targets online customer engagement for the United States market and aligns with Abbaka's web support channel. Configuration emphasis included standard Chatbots and Conversational AI capabilities, such as real time agent routing, canned responses, proactive messaging triggers, and persistent chat transcripts. Operational coverage centers on customer service and online sales support teams, embedding Zendesk Chat into web-facing support workflows and agent queuing. Governance elements documented during rollout focused on response SLAs, escalation paths, and chat transcript retention to integrate chat handling into existing customer service processes.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2020 2020
In 2020, Abbaka implemented Cisco Webex Meetings for Audio Video and Web Conferencing and is using Cisco Webex Meetings on their website. Abbaka uses Cisco Webex Meetings for Audio Video and Web Conferencing to support corporate collaboration and customer facing virtual sessions. The deployment uses Cisco Systems cloud delivered Webex Meetings functionality embedded in their public site to enable external session access and to support internal collaboration workflows. Configuration focused on standard meeting modules, including scheduled meeting orchestration, real time video, screen sharing, session recording, and participant controls, together with meeting scheduling and access management workflows typical of Audio Video and Web Conferencing platforms. Operational coverage includes internal collaboration and customer engagement functions within Abbaka, with governance oriented around centralized meeting policies and scheduled session workflows. Cisco Webex Meetings is embedded on the corporate website to surface meeting join flows and external attendee access.
Collaboration Collaboration 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Crazy Egg Legacy Crazy Egg Marketing Analytics CRM n/a 2018 2018
In 2018, Abbaka implemented Crazy Egg on its public website. Crazy Egg is deployed as a client-side tracking script providing Marketing Analytics capabilities such as page heatmaps, click maps and session recordings, aligned with common on-site behavioral analytics implementations. The deployment covered Abbaka's ecommerce site pages and supported digital marketing, user experience and product teams. Configuration centered on snippet placement and view segmentation to capture landing pages, product detail pages and checkout flows, with behavioral data incorporated into existing marketing analysis workflows. Operational ownership resided with internal web operations and marketing teams, who used Crazy Egg data for behavioral analysis and page-level segmentation.
Marketing Automation CRM 2018 2018
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2016 2016
Transactional Email PaaS 2016 2016
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2022 2022
Application Hosting and Computing Services IaaS 2020 2020
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2015 2015

IT Decision Makers and Key Stakeholders at Abbaka

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Abbaka Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Abbaka IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Abbaka digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Abbaka Technographics
Abbaka is a Manufacturing organization based in United States, with around 250 employees and annual revenues of $45.0 million.
Abbaka operates a diverse technology stack with applications such as Zendesk Chat, Cisco Webex Meetings and Crazy Egg, covering areas like Chatbots and Conversational AI, Audio Video and Web Conferencing and Marketing Analytics.
Abbaka has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Zendesk, Cisco Systems and Crazy Egg.
Abbaka recently adopted applications including Google Cloud Platform (GCP) in 2022, Cisco Webex Meetings in 2020 and Microsoft 365 in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Abbaka’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Abbaka’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Abbaka technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.