Georgetown, 29440, SC,
United States
AGRU America Technographics
AGRU America Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AGRU America and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 139 AGRU America employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AGRU America has purchased the following applications: WooCommerce for eCommerce in 2017, Convirza Call Tracking for Call Tracking and Recording in 2021, Postmark for Transactional Email in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AGRU America is running and its propensity to invest more and deepen its relationship with Automattic , Convirza , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AGRU America revenues, which have grown to $13.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AGRU America intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AGRU America Tech Stack and Enterprise Applications
AGRU America eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, AGRU America implemented WooCommerce on its public website to enable online product presentation and order capture. The AGRU America WooCommerce eCommerce implementation was positioned to support customer-facing catalog and ordering workflows for the manufacturing company. The deployment is web-hosted as part of the corporate site and leverages WooCommerce core capabilities, including product catalog management, shopping cart and checkout workflow, and content-driven product pages, reflecting standard eCommerce functional modules. Operational coverage appears focused on site-level commerce activities supporting sales and marketing functions, with ownership likely centered on web operations and commerce administration rather than a separate enterprise commerce program.
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AGRU America CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Convirza | Legacy | Convirza Call Tracking | Call Tracking and Recording | CRM | n/a | 2021 | 2021 |
In 2021, AGRU America implemented Convirza Call Tracking on its website to capture and attribute inbound phone leads. The Convirza Call Tracking application was configured as a web level call instrumentation layer, leveraging Call Tracking and Recording capabilities such as dynamic number insertion, call attribution, call recording, and call analytics to centralize visibility on website driven calls. The deployment targeted website session to call linking and did not indicate broader enterprise telephony changes.
Operational coverage concentrated on marketing and sales functions that depend on website lead generation, with call records and recordings supporting attribution, campaign analysis, and sales follow up. Governance focused on configuring tracking numbers, user access controls, and call tagging workflows to enable campaign level reporting and call quality review across the organization.
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CRM | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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AGRU America PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveCampaign | Legacy | Postmark | Transactional Email | PaaS | n/a | 2017 | 2017 |
In 2017, AGRU America implemented Postmark for Transactional Email on its website. AGRU America uses Postmark to manage transactional email workflows tied to its web presence, routing system generated and customer facing messages that originate from website interactions.
The implementation centers on embedding Postmark sending capabilities into the site, leveraging API or SMTP relay for message dispatch, managed templates for consistent content, and webhooks for event notifications such as bounces and delivery status. Operational coverage is website triggered communications, with governance practices that include authenticated sending domains, centralized template versioning, and event processing to support deliverability monitoring and inbox placement oversight.
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AGRU America IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at AGRU America
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AGRU America Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-07-05 | AGRU America | Evaluated | ASSIST Corp | ASSISTics Supply Chain Management | Supply Chain Management | SCM |