American University
4400 Massachusetts Avenue,
Washington, 20016, DC,
United States
Washington, 20016, DC,
United States
1 202-885-1000
Education
American University Technographics
American University Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by American University and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2620 American University employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that American University has purchased the following applications: Benefitfocus Benefitplace for Benefits Administration in 2018, Anthology Encompass for Alumni Management in 2019, MicroStrategy ONE Analytics for Analytics and BI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems American University is running and its propensity to invest more and deepen its relationship with Benefitfocus , SAP , ServiceNow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing American University revenues, which have grown to $825.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for American University intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
American University Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Benefitfocus | Legacy | Benefitfocus Benefitplace | Benefits Administration | HCM | n/a | 2018 | 2018 |
In 2018, American University implemented Benefitfocus Benefitplace for Benefits Administration. The implementation focused on operationalizing online benefits enrollment and preboarding workflows inside the HR technology stack, placing Benefits Administration functionality under a vendor hosted enrollment platform.
Benefitfocus Benefitplace was configured to support core benefits enrollment, eligibility management, employee self service enrollment and plan configuration, consistent with standard Benefits Administration capabilities. Configuration work emphasized data mapping for eligibility rules, census imports and scheduled enrollment windows to ensure accurate, auditable election capture.
The deployment integrated AU’s ERP system with external vendor hosted systems, including the Equifax compliance center I 9 management system and Benefitfocus Benefitplace, with operational responsibilities centered in HR operations and onboarding. An entry level HRIS position was assigned to systematically monitor data transfers between the ERP and vendor systems, validate scheduled feeds and API events, and troubleshoot errors as they occur.
Governance centered on runbook driven monitoring, error triage and escalation to vendor support, plus reconciliation workflows between enrollment records and HR master data. These processes were documented to support ongoing benefits administration, eligibility correction and operational handoff to HR service teams.
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Compensation Management | HCM |
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2013 | 2013 |
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Environment, Health and Safety (EHS) | HCM |
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2020 | 2020 |
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HR Compliance | HCM |
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2018 | 2018 |
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Learning and Development | HCM |
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2013 | 2013 |
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Learning and Development | HCM |
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2022 | 2022 |
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Learning and Development | HCM |
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2018 | 2018 |
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Performance and Goal Management | HCM |
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2013 | 2013 |
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2013 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Anthology | Legacy | Anthology Encompass | Alumni Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, American University deployed Anthology Encompass for Alumni Management on its public website, establishing a web‑facing alumni engagement layer tied to institutional outreach. The deployment uses Anthology Encompass as the primary Alumni Management application to surface alumni profiles and enable online engagement workflows directly from american.edu.
Anthology Encompass was configured to support core alumni management functions including constituent profile management, engagement tracking, event registration and management, and outreach campaign segmentation. The implementation emphasized configuration of contact and interaction records, event workflows, and public profile pages to align with standard Alumni Management processes.
Operational scope centered on the Alumni Relations organization with direct usage by Development and Communications teams, and the system was provisioned to serve public website interactions alongside internal administration. Governance and data stewardship were organized around centralized administration and role based access to ensure that alumni records and engagement activities were managed through Anthology Encompass as the institutional Alumni Management system.
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Education ERP | ERP Services and Operations |
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2010 | 2010 |
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Facility Management | ERP Services and Operations |
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2019 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MicroStrategy | Legacy | MicroStrategy ONE Analytics | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015, American University implemented MicroStrategy ONE Analytics as its institutional BI standard to support hands-on analytics instruction. The deployment emphasized use of MicroStrategy ONE Analytics by students as a learning tool, enabling exploration of data analytics within coursework and experiential learning while aligning with the Analytics and BI category. The university selected MicroStrategy for its ease of use and intuitive structure, positioning enterprise-grade analytics capabilities in an academic context and supporting students tackling complex problems and opportunities.
MicroStrategy ONE Analytics was used to deliver dashboards, data visualization, self-service reporting, and ad-hoc analysis workflows to support student projects and classroom exercises. Governance centered on standardizing MicroStrategy as the analytics tool for instruction, streamlining availability for academic departments and faculty who teach analytics. This configuration links American University, MicroStrategy ONE Analytics, and Analytics and BI to the university’s education and student-facing analytics practice.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Event Management | Collaboration |
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2015 | 2015 |
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Survey and Questionnaire | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Community Management | CRM |
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2015 | 2015 |
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Donor and Fundraising Management | CRM |
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2021 | 2021 |
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Donor and Fundraising Management | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2000 | 2000 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2016 | 2016 |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2011 | 2011 |
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Apps Development | PaaS |
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2016 | 2016 |
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Apps Development | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at American University
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by American University Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from American University IT executives and key decision makers. This section highlights American University's latest recorded technology evaluations, including Adobe Marketing Cloud (ex Omniture) for Marketing Automation on 2025-08-19, PaperThin CommonSpot for Web Content Management on 2025-02-06, and Hotjar for Customer Experience on 2024-12-27. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the American University digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD American University Technographics
American University is a Education organization based in United States,
with around 2620 employees and annual revenues of $825.0 million.
American University operates a diverse technology stack with applications such as
Benefitfocus Benefitplace, Anthology Encompass and MicroStrategy ONE Analytics,
covering areas like Benefits Administration, Alumni Management and Analytics and BI.
American University has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Benefitfocus, Anthology and MicroStrategy.
American University recently adopted applications including
Community Funded by GiveCampus in 2023, Canvas LMS in 2022 and GC Online Giving in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of American University’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates American University’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete American University technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.