Amplitude
201 3rd Street, Suite 200,
San Francisco, 94103, CA,
United States
San Francisco, 94103, CA,
United States
1 415-231-2353
Professional Services
Amplitude Technographics
Amplitude Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Amplitude and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Amplitude employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amplitude has purchased the following applications: Tipalti Invoice Management and Bill Processing System for AP Automation in 2019, Culture Amp for Employee Experience in 2021, Drift AI Chatbot for Chatbots and Conversational AI in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amplitude is running and its propensity to invest more and deepen its relationship with Tipalti , Oracle , Culture Amp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amplitude revenues, which have grown to $276.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amplitude intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Amplitude Tech Stack and Enterprise Applications
Amplitude ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP | n/a | 2019 | 2019 |
In 2019 Amplitude implemented Tipalti Invoice Management and Bill Processing System as its AP Automation solution to centralize accounts payable activity visible on its website. The deployment targeted the finance organization specifically the accounts payable function and was positioned to standardize invoice intake and bill processing workflows across the company.
The Tipalti Invoice Management and Bill Processing System was configured to provide core AP Automation capabilities including electronic invoice capture and processing, a supplier invoice submission portal, automated approval routing and workflow orchestration, PO matching and exception handling, and payment preparation. Configuration emphasized workflow rules and automated touchless processing where invoices met validation criteria while routing exceptions into defined approval queues for reconciliation.
Operational integration focused on connecting invoice and payment lifecycles with Amplitude finance controls and downstream accounting systems through ERP and general ledger interfaces rather than point solutions. Governance centered on formalizing invoice approval policies, supplier onboarding and remit validation procedures, and operational handoffs between accounts payable and treasury teams to enforce consistent processing and auditability.
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ERP Financial | ERP |
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2020 | 2020 |
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Amplitude HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Culture Amp | Legacy | Culture Amp | Employee Experience | HCM | n/a | 2021 | 2021 |
In 2021, Amplitude deployed Culture Amp as its Employee Experience application. The deployment is observable on Amplitude's website through an instrumented Culture Amp analytics endpoint at amplitude.uw2.analytics.cultureamp.com, indicating a dedicated Culture Amp SaaS instance collecting survey and engagement telemetry from web touchpoints.
Configuration centered on core Employee Experience capabilities typical for the category, including employee engagement and pulse surveys, feedback and performance review workflows, and centralized analytics and reporting. The Culture Amp implementation included survey administration templates, cohort segmentation, and dashboarding for people leaders to monitor engagement signals and trends.
The architecture is SaaS based, with data collection routed to the Culture Amp analytics endpoint amplitude.uw2.analytics.cultureamp.com to consolidate event and survey data and to feed Culture Amp native analytics and reporting. No additional integrations were specified in the source, so operational telemetry and people data appear centralized within the Culture Amp environment.
Operational ownership is positioned with Amplitude People and HR functions, using role based access controls, defined survey cadence, and manager dashboards for action planning. The relationship Amplitude Culture Amp Employee Experience People Operations is established as a centralized platform for capturing employee feedback, running engagement programs, and surfacing insights to people leaders.
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Amplitude AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Amplitude deployed the Drift AI Chatbot on its website. The deployment uses Drift AI Chatbot, a Chatbots and Conversational AI solution, to provide real-time conversational engagement embedded in site pages. The implementation reflects a cloud-delivered, web-embedded architecture common to the Chatbots and Conversational AI category, with configuration focused on conversational playbooks and contextual routing of visitors.
Amplitude configured Drift AI Chatbot to support marketing, sales, and customer success functions for on-site visitor qualification and routing, aligning conversational flows with lead capture and support triage workflows. Governance emphasized playbook versioning and operational handoff rules so conversational escalations move from automated responses to human follow up according to scripted qualification criteria. The scope described is website-centric, with deployment aimed at standardizing web messaging and automated qualification across Amplitude web properties.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Amplitude Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Amplitude Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2019 | 2019 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2018 | 2018 |
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Web Content Management | Content Management |
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2018 | 2018 |
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Amplitude CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2017 | 2017 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2024 | 2024 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation, Sales Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Amplitude IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2022 | 2022 |
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Amplitude ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Amplitude SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Configure Price Quote (CPQ) | SPM |
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2020 | 2020 |
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Amplitude IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Amplitude CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Amplitude
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Customer Officer | CXO | Customer Service | |
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Manager, Scale Customer Success & Renewals | Manager | Customer Service | |
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Director, Enterprise Customer Success | Director | Customer Service | |
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Director Customer Marketing | Director | Customer Service | |
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Apps Being Evaluated by Amplitude Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Amplitude IT executives and key decision makers. This section highlights Amplitude's latest recorded technology evaluations, including New Relic APM for Application Performance Management on 2025-10-02 and mParticle CDP for Customer Data Platform on 2025-09-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Amplitude digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-10-02 | Amplitude | Evaluated | New Relic | New Relic APM | Application Performance Management | ITSM |
| 2025-09-04 | Amplitude | Evaluated | mParticle | mParticle CDP | Customer Data Platform | CRM |
FAQ - APPS RUN THE WORLD Amplitude Technographics
Amplitude is a Professional Services organization based in United States,
with around 700 employees and annual revenues of $276.0 million.
Amplitude operates a diverse technology stack with applications such as
Tipalti Invoice Management and Bill Processing System, Culture Amp and Drift AI Chatbot,
covering areas like AP Automation, Employee Experience and Chatbots and Conversational AI.
Amplitude has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tipalti, Culture Amp and Drift.
Amplitude recently adopted applications including
Aviator FlexReview Teams in 2025, Infogle CRM in 2024 and Zoominfo Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Amplitude’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Amplitude’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Amplitude technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.