Pune, 411045,
India
Amura Marketing Technologies Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Amura Marketing Technologies and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Amura Marketing Technologies employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Amura Marketing Technologies has purchased the following applications: Keka Employee Onboarding for Onboarding in 2024, Olark Live Chat for Chatbots and Conversational AI in 2016, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Amura Marketing Technologies is running and its propensity to invest more and deepen its relationship with KEKA , Olark , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Amura Marketing Technologies revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Amura Marketing Technologies intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| KEKA | Legacy | Keka Employee Onboarding | Onboarding | HCM | n/a | 2024 | 2024 |
In 2024, Amura Marketing Technologies implemented Keka Employee Onboarding to automate HR processes for its Pune operations. Keka Employee Onboarding, an Onboarding application, was adopted to centralize employee documents and to streamline payroll and IT declaration processes across pre-joining and onboarding workflows.
The implementation emphasized digital document management and pre-joining workflows, with configuration of onboarding checklists, document repositories, declarative forms, and automated task orchestration typical of Onboarding platforms. Keka Employee Onboarding was configured to capture and store offer letters, identity documents, and IT declaration forms, and to route these artifacts through role-based approvals and notifications. This setup reduced manual tracking and created a single source of truth for new hire records.
Operational scope was limited to Amura’s Pune operations, impacting HR, payroll administration, IT provisioning, and administrative staff responsible for new hires. Integrations were focused on operational workflows rather than named third party systems, with onboarding task orchestration connected to payroll enrollment and IT declaration processes to ensure handoffs between HR, payroll, and IT teams. Governance changes included centralized document control, standardized pre-joining approval steps, and defined owner responsibilities for each onboarding task.
Amura reported reduced manual errors and lower administrative effort as a result of the Keka Employee Onboarding deployment, and vendor materials cite material HR time savings from the engagement. The implementation prioritized process automation and centralized recordkeeping to improve operational reliability during new hire onboarding.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2015 | 2015 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2011 | 2011 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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